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How To Make Freemium Customers Generate Revenue For Your Startup

InfoChachkie

In the spirit of the “land grab” mentality of the day, we emphasized usage of our screen sharing technology with no thought applied to how we would convert such users into paying customers. BuddyHelp was launched in this proto-Internet environment and was immediately used by businesses to provide hands-on technical support.

Customer 162
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Rebranding Should Be Driven By Growth, Not Desperation

InfoChachkie

For a growing, successful startup, rebranding can be an effective way to redefine the company''s expansion beyond its initial core market. A prime example of an emerging startup, which has pulled off an effective rebranding effort, is Invoca ( I am an investor through Rincon Venture Partners ). However, after the Internet 1.0

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5 Simple Tactics To Make Freemium Users Pay

InfoChachkie

Freemium business models are popular because they allow startups to quickly drive user adoption. It''s frankly easier to accelerate your startup''s growth and show faux traction if you omit the pesky step of asking users to pull out their credit cards.Let''s face it. Follow my startup-oriented Twitter feed here: @johngreathouse.

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Interview with Cliff Rees, XCast Labs

socalTECH

We wrote all of the core components of our technology, from the ground up--even our SIP stack, OIP application, session-border, softswitch, and media server--which runs on standards-based, off-the shelf servers. Once you get to 300-500 customers, it blows up, because it was never intended to scale.

IP 165
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Do Not Obsess On Names – Obsess On Delivering Awesome Customer Value

InfoChachkie

To illustrate the extent to which a company’s name is largely irrelevant to its ultimate success, let’s examine the genesis of six successful technology companies’ names. eBay – Derived from Founder Pierre Omidyar’s consulting company, Echo Bay Technology Group. Some of my favorites are listed HERE. substituting "Gre8" for "great").

Customer 100