.Net Advertising Pricing Satisfaction 
Startup Professionals Musings
JANUARY 5, 2020
I’m not suggesting that you abandon traditional advertising and image building efforts, but definitely it’s time to supplement them to address the following changes that I recommend: Meeting next generation expectations is key to survival. Pushing yourself on customers by touting features and price doesn’t work anymore.
Startup Professionals Musings
MARCH 17, 2017
As an example, early businesses that were willing to publish their commitment to “customer satisfaction or your money back” became influencers. Scarcity is one of the best justifications for higher prices. Demonstrate your commitments and consistency. Now customers look for more. Highlight elements of your exclusivity and scarcity.
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