Startup Professionals Musings

JANUARY 5, 2020

I’m not suggesting that you abandon traditional advertising and image building efforts, but definitely it’s time to supplement them to address the following changes that I recommend: Meeting next generation expectations is key to survival. Supplement this feedback with more formal modern satisfaction surveys, like the Net Promoter Score.

Customer 133

Customer Custom Social Media Startup 133

Startup Professionals Musings

MARCH 17, 2017

As an example, early businesses that were willing to publish their commitment to “customer satisfaction or your money back” became influencers. The net effect is that influencers can rely more heavily on the less expensive “pull” marketing, rather than traditional “push” marketing. Demonstrate your commitments and consistency.

Social Media 58

Social Media Customer Custom Entrepreneur 58

Startup Professionals Musings

FEBRUARY 8, 2015

Many startups and mature businesses have not yet accepted the fact that customer satisfaction and loyalty in this “always connected” age are about more than product and service quality. But to engender loyalty, you have to be delivering a good experience and keeping satisfaction high. Marketing-driven customer acquisition.

Customer 100

Customer Custom Satisfaction Social Media 100

Startup Professionals Musings

OCTOBER 11, 2013

Many startups and mature businesses have not yet adapted to the fact that customer satisfaction in this “always connected” age is more than product and service quality. But to engender loyalty, you have to be delivering a good experience and keep satisfaction high. Marketing-driven customer acquisition.

Customer 97

Customer Custom Satisfaction Social Media 97