socalTECH

MARCH 12, 2009

Irvine-based Autobytel released its quarterly results Thursday, revealing that the firm saw a 35 percent plunge in its advertising revenue, and a 23 percent drop in leads referral revenues last quarter. The firm, which operates a series of automobile related sites, said it had a net loss of $15M on revenues of $14.2M

Advertising 100

Advertising .Net Activity Sites 100

socalTECH

JULY 17, 2019

According to GumGum Sports, its analysis found that the stadium wall below the stands--which was unsold, with no sponsor logo present--could have netted a sponsor $1M per match in value, and given a World Cup partner the greatest return on investment of any sponsorship placement. Women's National Team matches.

Artificial Inteligence 133

Artificial Inteligence Screening Santa Monica .Net 133

socalTECH

MARCH 13, 2018

Los Angeles-based advertising exchange and technology developer OpenX said on Tuesday that its net revenues rose to $172M in 2017, as it saw 20 percent growth in its revenues for the fourth quarter. The privately held company said the results represented its tenth straight year of growth.

OpenX 124

OpenX .Net Advertising Los Angeles 124

socalTECH

FEBRUARY 25, 2015

Los Angeles-based online advertising technology developer Rubicon Project > has just passed the $100M mark, reporting yesterday that its 2014 year end revenues were $125.3M. The details came as the company released its fourth quarter results, where it reported net income of $1.4M rubicon project revenues advertising marketplace'

Advertising 100

Advertising .Net Report Los Angeles 100

socalTECH

FEBRUARY 9, 2015

Los Angeles-based online advertising technology developer OpenX announced that it exceeded $100M in net revenues in 2014, making the company the latest area company to pass the milestone. The company explained that mobile advertising, in particular, grew 100 percent, and is now 25 percent of the company''s inventory.

OpenX 100

OpenX Advertising .Net Los Angeles 100

socalTECH

JULY 27, 2012

A new, Los Angeles startup, AtomicMe , said this week that it is looking to tie together social networking activity with the interests users are passionate about--by sharing advertising revenues with those users.

Social Network 157

Social Network Networking .Net Advertising 157

socalTECH

APRIL 8, 2013

Los Angeles-based digital advertising technology developer OpenX has launched a new service today, which it says will combine content optimization and ad monetization for publishers. OpenX said it can the use that information to help improve advertising revenues. online publishing monetization advertising optimization content openx'

OpenX 159

OpenX Content Services Advertising 159

socalTECH

OCTOBER 26, 2010

The firm reported a net loss of $2.8M, compared with net income of $14.9M The firm's net income last year in Q3 was boosted by a one-time gain related to the acquisition of its Australian subsidiary. Tags: reachlocal rloc online marketing internet advertising small business. in revenues. for the quarter. to $291.5M.

ReachLocal 200

ReachLocal Woodland Hills .Net Southern California 200

Berkonomics

JUNE 18, 2020

College professors teaching marketing must be having a real challenge keeping up with the new channels of communication, the relative values of advertising buys in this new world and explaining how to make the most out of these cheaper and more powerful channels. The new power model of marketing. Ask for endorsements when appropriate.

Marketing 120

Marketing Social Media Advertising .Net 120

socalTECH

DECEMBER 22, 2009

Accoriding to ReachLocal, it had net income of $11.6M For 2008, the firm had a net loss of almost $7M on revenues of $146.68M. ReachLocal operates a service which helps small businesses place online advertising. Tags: reachlocal local advertising merger acquisition. READ MORE>>. READ MORE>>.

ReachLocal 145

ReachLocal Woodland Hills .Net Advertising 145

socalTECH

JANUARY 19, 2016

Los Angeles-based online advertising technology provider OpenX said late Monday evening that the company has reached $140M in revenues, which it says is a record. The company also says it has been growing in terms of employees; the company said it had 110 net new hires in 2015, a 31 percent increase in its headcount.

OpenX 100

OpenX .Net Advertising Equity 100

Startup Professionals Musings

JANUARY 1, 2022

Google developed the most profitable form of advertising anyone had ever seen, ads selected real-time based on search terms. They focused on small advertisers looking for bargains. Unique business tactics. Technology alone does not make a great company. Business tactics do. The model was a perfect fit for the Internet Age.

Startup 131

Startup Google Advertising .Net 131

socalTECH

FEBRUARY 22, 2011

The firm also reported net income of $1.0M, versus $3.9M The firm said the fourth quarter revenues were driven by new brand advertisers, and growth to more than 100 million unique monthly visitors. The firm reported net loss of $5.3M Demand Media said it had revenues of $73.6M for Q4 of 2010, up 33 percent from the $55.5M

Demand 145

Demand Media Report .Net 145

socalTECH

NOVEMBER 1, 2011

Woodland Hills-based ReachLocal , which helps small and medium sized businesses place online advertising, released its results Tuesday afternoon, reporting a net loss of $4.6M on revenues of $98.6M. The firm saw an overall, 28 percent growth in its revenues from year to year, with particular growth in international markets.

ReachLocal 140

ReachLocal Woodland Hills .Net Advertising 140

socalTECH

MAY 5, 2011

Santa Monica-based Demand Media reported its results Thursday, saying that it had a net loss of $5.6 Demand also mentioned strong direct brand advertising sales helped its results. million on revenues of $79.5M. Revenues were up 48 percent compared to the $53.6M in revenues the firm reported in Q1 of 2010.

Demand 133

Demand Media Santa Monica .Net 133

Berkonomics

JULY 25, 2013

College professors teaching marketing must be having a real challenge keeping up with the new channels of communication, the relative values of advertising buys in this new world, and explaining how to make the most out of these cheaper and more powerful channels. Ask for endorsements when appropriate.

Social Media 179

Social Media Advertising .Net Content 179

socalTECH

MAY 9, 2013

That''s a contrast to such competitors as Pandora, which continues to see a net loss every quarter , as it looks to balance the amount of music it streams (which costs it licensing fees) against its revenues (clicks on advertisements).

San Diego 191

San Diego .Net Content Mobile 191

socalTECH

JULY 30, 2010

According to Internet Brands, it had net income of $4.6M in net income on revenues of $23.2M Revenues were up by 21 percent from the prior year, driven by increases in internet advertising revenues. Los Angeles-based Internet Brands reported its results Thursday, saying that the firm saw record revenues in Q2. in Q2 of 2009.

Internet Brands 160

Internet Brands .Net Acquisition Web 160

Startup Professionals Musings

JUNE 21, 2020

The concept of free goods and services to get you hooked, financed by deep pockets, or advertising, seems marginally ethical to many. Most modern investors still look for a business model that embodies a gross margin over 50%, and a net margin in the 20% range. Long-term stability requires revenue growth and profit.

Organization 173

Organization Invest Customer Custom 173

Startup Professionals Musings

MARCH 25, 2023

The concept of free goods and services to get you hooked, financed by deep pockets, or advertising, seems marginally ethical to many. Most modern investors still look for a business model that embodies a gross margin over 50%, and a net margin in the 20% range. Long-term stability requires revenue growth and profit.

Organization 94

Organization Invest Customer Custom 94

socalTECH

FEBRUARY 18, 2010

Internet Brands said it had net income of $4.3M The firm's results were helped by increases in consumer Internet advertising revenue and licensing revenues, but hurt by a continuing weakness in its automotive e-commerce efforts. million in January. in the fourth quarter on revenues of $27.7M. READ MORE>>.

Internet Brands 154

Internet Brands Acquisition .Net Commerce 154

Startup Professionals Musings

MARCH 24, 2019

Google developed the most profitable form of advertising anyone had ever seen, ads selected real-time based on search terms. They focused on small advertisers looking for bargains. Unique business tactics. Technology alone does not make a great company. Business tactics do. The model was a perfect fit for the Internet Age.

Google 98

Google Startup Advertising .Net 98

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286

Ideas Advertising Google Technical Review 286

socalTECH

JULY 29, 2009

The firm said its net income for the second quarter was $2.5M. The bright spot in the firm's result were advertising revenue, which the firm said were up $1.2M The firm was hit by a decrease of around $3.5M in automotive e-commerce revenues, one of the firm's major segments. READ MORE>>.

Internet Brands 100

Internet Brands .Net Commerce Report 100

Startup Professionals Musings

JANUARY 5, 2020

I’m not suggesting that you abandon traditional advertising and image building efforts, but definitely it’s time to supplement them to address the following changes that I recommend: Meeting next generation expectations is key to survival. Supplement this feedback with more formal modern satisfaction surveys, like the Net Promoter Score.

Customer 133

Customer Custom Social Media Startup 133

socalTECH

JULY 7, 2010

com, and was CEO of Vivendi Universal Net USA. OpenCandy / Darrius Thompson - Thompson and a team with roots at DivX is taking on the open source software recommendation market with OpenCandy, which helps software developers monetize their open source, and also connects advertisers with users of relevant products.

Southern California 228

Southern California Entrepreneur SoCal Mahalo 228

socalTECH

DECEMBER 9, 2008

Los Angeles is rapidly gaining a reputation as being the center of the Internet advertising world, for good reason, with a large number of online advertising firms located within and around Los Angeles. One of those firms is Hydra (www.hydranetwork.com), which is a cost-per-action affiliate advertising network.

Advertising 100

Advertising Beverly Hills Networking Customer 100

socalTECH

DECEMBER 9, 2008

Los Angeles is rapidly gaining a reputation as being the center of the Internet advertising world, for good reason, with a large number of online advertising firms located within and around Los Angeles. One of those firms is Hydra (www.hydranetwork.com), which is a cost-per-action affiliate advertising network.

Advertising 100

Advertising Beverly Hills Networking Customer 100

Both Sides of the Table

MAY 4, 2010

If this figure is accurate – it’s certainly a very large business even when you look at net revenues. Online advertising platform for local businesses; ReachLocal reported over $203 million in revenue for 2009, compared to around $146 million in 2008. Its net income for the 2009 period is $11.66 million loss in 2008.

Clearstone 236

Clearstone Venture Capital ReachLocal Google 236

Startup Professionals Musings

MARCH 26, 2017

Google developed the most profitable form of advertising anyone had ever seen, ads selected real-time based on search terms. They focused on small advertisers looking for bargains. Unique business tactics. Technology alone does not make a great company. Business tactics do. The model was a perfect fit for the Internet Age.

Google 55

Google Advertising .Net Entrepreneur 55

socalTECH

MAY 27, 2011

Ever since the huge success of Monrovia-based Green Dot in its IPO last year, netting a huge return for local angels, investors here have taken a second look at financial startups. We've only been advertising for about 90 days or so, as we have been in beta for a year making sure everything is working.

Class 168

Class Monrovia .Net Customer 168

Startup Professionals Musings

NOVEMBER 13, 2013

Google developed the most profitable form of advertising anyone had ever seen, ads selected real-time based on search terms. They focused on small advertisers looking for bargains. Unique business tactics. Technology alone does not make a great company. Business tactics do. The model was a perfect fit for the Internet Age.

Entrepreneur 93

Entrepreneur Google Advertising .Net 93

Both Sides of the Table

DECEMBER 27, 2011

Gross Profit (also called Gross Margin or sometimes “Net Revenue”). And assuming they both had the same net profit margins (profit / revenue) then the former company would be much better off at the end of the year. The advertiser who bought the ads might pay the ad network in 60 days. Simplifying: Revenue -.

Startup 418

Startup Venture Capital Sales Technical Review 418

socalTECH

MAY 18, 2010

We've had close to 2 million tasks people have put into there in the last four months, and all this without any PR or advertising, completely organic. The net-net, is they want to simplify their lives, and we've given them an application that allows them to simplify their life, save money, and share.

Mobile 168

Mobile .Net Pasadena Software Review 168

socalTECH

JUNE 30, 2011

In every other state that this has happened, they didn't collect any additional taxes, business left the state, and there was a net negative effect. It might be that we'll be able to enter into CPC relationships with some of those advertisers, in which case the law will not apply. It's very predictable.

CPC 279

CPC Santa Monica Southern California Sales 279

Startup Professionals Musings

AUGUST 10, 2014

The concept of free goods and services to get you hooked, financed by deep pockets or advertising, seems marginally ethical to many. Most modern investors still look for a business model that embodies a gross margin over 50 percent and a net margin in the 20 percent range. Long-term stability requires revenue growth and profit.

Entrepreneur 98

Entrepreneur Organization Invest Customer 98

Startup Professionals Musings

JUNE 26, 2016

The concept of free goods and services to get you hooked, financed by deep pockets, or advertising, seems marginally ethical to many. Most modern investors still look for a business model that embodies a gross margin over 50%, and a net margin in the 20% range. Long-term stability requires revenue growth and profit.

Startup 58

Startup Organization Invest Customer 58