Berkonomics
JUNE 18, 2020
College professors teaching marketing must be having a real challenge keeping up with the new channels of communication, the relative values of advertising buys in this new world and explaining how to make the most out of these cheaper and more powerful channels. The new power model of marketing. Ask for endorsements when appropriate.
Startup Professionals Musings
JANUARY 5, 2020
Customer expectations of a relationship and personalization are stretching every business today, and pervasive use and confidence in social media by customers can override all your image building and marketing messages. Supplement this feedback with more formal modern satisfaction surveys, like the Net Promoter Score.
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Berkonomics
JULY 25, 2013
College professors teaching marketing must be having a real challenge keeping up with the new channels of communication, the relative values of advertising buys in this new world, and explaining how to make the most out of these cheaper and more powerful channels. Ask for endorsements when appropriate.
Startup Professionals Musings
MARCH 25, 2023
It’s only been in the last decade or two, that social media companies, like Facebook and Twitter, have achieved market valuations in billions of dollars (unicorn status), while clearly sacrificing revenue to gain users. Long-term stability requires revenue growth and profit.
Startup Professionals Musings
JUNE 21, 2020
It’s only been in the last decade or two, that social media companies, like Facebook and Twitter, have achieved market valuations in billions of dollars (unicorn status), while clearly sacrificing revenue to gain users. Long-term stability requires revenue growth and profit.
Startup Professionals Musings
FEBRUARY 8, 2015
Most existing metrics and analytics for measuring customer satisfaction and loyalty, including the popular Net Promoter Score (NPS), don’t distinguish between recommend messages to others (word-of-mouth), detract messages or no message at all. Traditional marketing efforts (advertising and promotions) are still important.
Startup Professionals Musings
OCTOBER 11, 2013
Most existing metrics and analytics for measuring customer satisfaction and loyalty, including the popular Net Promoter Score (NPS), don’t distinguish between recommend messages to others (word-of-mouth), detract messages, or no message. Traditional marketing efforts (advertising and promotions) are still important.
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