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Traditional marketing vs. social engagement

Berkonomics

College professors teaching marketing must be having a real challenge keeping up with the new channels of communication, the relative values of advertising buys in this new world and explaining how to make the most out of these cheaper and more powerful channels. The new power model of marketing. Ask for endorsements when appropriate.

Marketing 120
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Turn “broadcast” into “engagement.”

Berkonomics

College professors teaching marketing must be having a real challenge keeping up with the new channels of communication, the relative values of advertising buys in this new world, and explaining how to make the most out of these cheaper and more powerful channels. Ask for endorsements when appropriate.

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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286
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Entrepreneurs Should Go For The Quick Buck – Then Stop - Initial Business Models Can Be Enticing But Limiting In The Long Run

InfoChachkie

They knew that price restructuring would significantly impair their gross revenues as well as their net income, which would dramatically impact their stock price. Companies purchased keywords, placed ads and sent emails in an attempt to entice users to complete a lead form. 9 Women And A Baby.

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How to Profit: “Thank You Metrics” – Community First, Money Second

Tech Zulu Event

He bases the success of his company on 2 things; one, how many “thank you” emails he gets per day for being an awesome company and two, how many people sign up for the AppSumo email list. His email list is everything. When someone purchases your product, get their email to be able to invite them to the next soirée.

Metrics 87
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Why You Should Start a Company in. Los Angeles

SoCal Delicious

1 2 3 next › last » February 2010 login or register to post comments Print Email Newsletters Browse current issue › Subscribe to Fast Company › Digg StumbleUpon Facebook Buzz Up! There's a Nap for That ); ADVERTISEMENT Sponsored Links Harvard Business School HBS prepares you to build success—one decision at a time.

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Tech Titans Peter Thiel, Matt Jacobson, Cameron and Tyler Winklevoss, Mich Mathews, Elon Musk Buy Homes in Los Angeles

SoCal Delicious

There is a feeling that techies are the new celebrities," says Eric Kuhn, an agent who heads the social-media department at United Talent Agency. But with just a month or so until the units, which run between $500,000 and $2 million, hit the market, he is advertising them to people in the technology industry. Most Emailed Feed.