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Startups Should Focus On Their Net Profit Score Not Potential Promoters

InfoChachkie

A version of this article previously appeared in the Wall Street Journal. As crazy as this scenario sounds, it is very similar to the “scoring process” companies engage in when they track Net Promoter Scores. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! Wayne Gretzky.

.Net 100
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A Startup’s Net Profit Score Is More Important Than Its Net Promoter Score

InfoChachkie

As crazy as this scenario sounds, it is very similar to the “scoring process” companies engage in when they track Net Promoter Scores. free weekly Infochachkie articles! Net Promoter Scores (NPS) are the darling of many Big Dumb Company (BDC) product marketing and customer support executives.

.Net 168
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A Startup’s Net Profit Score Is More Important Than Its Net Promoter Score

InfoChachkie

As crazy as this scenario sounds, it is very similar to the “scoring process” companies engage in when they track Net Promoter Scores. free weekly Infochachkie articles! Net Promoter Scores (NPS) are the darling of many Big Dumb Company (BDC) product marketing and customer support executives.

.Net 182
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6 Ways To Drive Success Through Customer Experience

Startup Professionals Musings

A classic article in the Harvard Business Review “ The Truth About Customer Experience ” defines it as your customer’s end-to-end journey with you, not just the key touchpoints or critical moments when customers interact with your organization. One metric now commonly used is called the Net Promoter® Score (NPS).

Customer 100
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6 Keys to Marketing Customer Experience vs Products

Startup Professionals Musings

A classic article in the Harvard Business Review “ The Truth About Customer Experience ” defines it as your customer’s end-to-end journey with you, not just the key touchpoints or critical moments when customers interact with your organization. One metric now commonly used is called the Net Promoter® Score (NPS).

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‘Customer Experience’ Is Today’s Business Benchmark

Startup Professionals Musings

A recent article in the Harvard Business Review “ The Truth About Customer Experience ” defines it as your customer’s end-to-end journey with you, not just the key touchpoints or critical moments when customers interact with your organization. One new metric now commonly used is called the Net Promoter® Score (NPS).