Startup Professionals Musings
FEBRUARY 14, 2022
You can review all the specifics of this approach in the classic book by Nathan Furr and Paul Ahlstrom, appropriately titled “ Nail It then Scale It: The Entrepreneur's Guide to Creating and Managing Breakthrough Innovation ,” but I will net it out here. Do real tests with real pricing to see if customers will pay you, without being pushed.
Startup Professionals Musings
MAY 15, 2019
You can review all the specifics of this approach in the classic book by Nathan Furr and Paul Ahlstrom, appropriately titled “ Nail It then Scale It: The Entrepreneur's Guide to Creating and Managing Breakthrough Innovation ,” but I will net it out here. Do real tests with real pricing to see if customers will pay you, without being pushed.
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Startup Professionals Musings
JANUARY 18, 2014
You can review all the specifics of this approach in a book by Nathan Furr and Paul Ahlstrom, appropriately titled “ Nail It then Scale It: The Entrepreneur''s Guide to Creating and Managing Breakthrough Innovation ,” but I will net it out here. Do real tests with real pricing to see if customers will pay you, without being pushed.
Startup Professionals Musings
MAY 12, 2017
You can review all the specifics of this approach in the classic book by Nathan Furr and Paul Ahlstrom, appropriately titled “ Nail It then Scale It: The Entrepreneur's Guide to Creating and Managing Breakthrough Innovation ,” but I will net it out here. Do real tests with real pricing to see if customers will pay you, without being pushed.
Startup Professionals Musings
DECEMBER 20, 2012
You can review all the specifics of this approach in a recent book by Nathan Furr and Paul Ahlstrom, appropriately titled “ Nail It then Scale It: The Entrepreneur's Guide to Creating and Managing Breakthrough Innovation ,” but I will net it out here. Do real tests with real pricing to see if customers will pay you, without being pushed.
Startup Professionals Musings
MARCH 17, 2017
Based on my current role as a mentor to entrepreneurs, I will paraphrase and recommend Whiddon’s top techniques in business terms: Build an image of likability and rapport. Scarcity is one of the best justifications for higher prices. We all relish working with and buying from people we can relate to on a personal level.
Startup Professionals Musings
SEPTEMBER 19, 2011
You can review all the specifics of this approach in a new book by Nathan Furr and Paul Ahlstrom, appropriately titled “ Nail It then Scale It: The Entrepreneur's Guide to Creating and Managing Breakthrough Innovation ,” but I will net it out here. Do real tests with real pricing to see if customers will pay you, without being pushed.
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