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Steve Blank Discusses The Origin And Future Of The Lean Startup Movement

InfoChachkie

He is credited with pioneering the Lean Startup Movement in 2005 via the publication of his bestselling, Four Steps To The Epiphany. Steve notes that in 2005, when Four Steps was published, conventional wisdom at business schools was that, “Startups are nothing more than a smaller version of a large company.

Startup 229
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Want to know why charging $12 / year converts higher than $9.99?

Both Sides of the Table

Sure, of course I am. In 2005 they realized that this business was going to evaporate over night with the introduction of YouTube. Gregg is an ex Investment Banker and Wharton MBA. Gregg says at $9.99 there was no frame of reference for the value. Sign me up.&# Awesome. Counter-intuitive. It changed everything.

Startup 303