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Interview: Paige Craig, CEO BetterWorks

InfoChachkie

Paige is a gifted communicator and my summary does not do him justice. He offers a number of worthwhile tips and tricks that I was not able to capture in the textual summary, so the 14-minute audio file is well worth your time. What follows is a summary which paraphrases Paige’s responses. Click here to listen to the Audio File.

Summary 246
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Why Email May Be Draining Your Company’s Productivity

Both Sides of the Table

I shifted my thinking a few years ago after I read Tim Ferris’s book The Four Hour Workweek (link is to a short summary I wrote). I do what I wish all entrepreneurs would do. It’s an entrepreneur with whom I’ve been wanting to work for 6 years. He turned me down for a job in 2005. I think so. [I

Email 314
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Why Taking Some Risks in the Sales Process Can Improve Results

Both Sides of the Table

Many people are too cautious in sales processes and as a result when they present their solutions they end up sounding milquetoast and undifferentiated from anybody else in the market. I recently wrote about the three rules of sales. In sales we often call these USPs (I wrote about them here: Unique Selling Propositions ).

Sales 150
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How to Develop Your Fund Raising Strategy

Both Sides of the Table

I raised money as an entrepreneur, like you, in 1999, 2000, 2001, 2003 and 2005 for two different companies. Executive Summary. Fund raising (as is much of life) is a sale – pure and simple. Three rules in sales: Why buy anything? I never suggest that entrepreneurs just randomly pitch VCs. Why buy me?

Develop 366
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Stock Market Drops. Then It Rallies. What Happens Next for Funding?

Both Sides of the Table

I thought about things I never had to as an entrepreneur: check size, ownership percentage, deal stage, portfolio construction and risk. tl;dr summary. Companies raised too much money in 2005-08 and had high burn rates. So I encouraged entrepreneurs to think about raising their funds as quickly as they could because.

Marketing 305