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What that means, is the banner is no longer Flash, but it slcearly HTML-based, and video based. I started a company, Neoganda, in the digital advertising area in 2005. HTML will get you modern browsers, but won't work on old browsers. We've figured out how to take the banner into 2016 and beyond.
Computers still need web browsers to power HTML, CSS, JavaScript, and many other core web technologies. So they skipped over those steps of the value chain, and purchased Android in 2005 (launched in 2008) to backwards integrate to the OS layer. Operating system (OS) – computers need an OS to provide a user interface.
The Internet and World Wide Web themselves emerged from open protocols (HTTP, HTML, SMTP, etc) that allowed businesses, individuals and governments to put information online that was accessible to the masses and then to build applications on top of this infrastructure to the benefit of the masses.
That means, the Web server has to deal with the same load as with a GET request , it just deletes the content portion (the compelety formatted HTML page) when responding, after counting its size to send the Content-Length response header. But: the script invoked gets completely processed, just the output is trashed.
Around 2001 Jonah was studying at MIT Media Lab and began running experiments in viral stories in an era before smart phones (2007) and before social networks took off (2004–2007) and before YouTube (2005). Video is the new HTML.” Back then there were “email forwards.” He thinks the very nature of video is changing.
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