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Rebranding Should Be Driven By Growth, Not Desperation

InfoChachkie

Companies typically rebrand themselves for two distinct reasons. Such attempts are seldom successful, as rebranding typically does not address the systemic issues causing the company to fail. RIM''s management made the brilliant decision to change the company''s name to BlackBerry, Ltd. Jimmy To James.

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How Nils Forsblom Is Reinventing Himself In Mobile With TenFarms

socalTECH

Forsblom is now in Los Angeles and San Diego, and reinventing himself with a mobile application company called TenFarms (www.tenfarms.com). PhotoPoll is our first app to push live, and now we're working on our second app, AdTile, which is a mobile advertising solution for applications and mobile software. What happened there?

Mobile 233
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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

It’s always fun debating companies with Dana because she’s always so knowledgeable on deals – particularly those in the digital media, ad-tech and eCommerce spaces. Their first fund was a $75 million fund raised in 2006 and they very recently announced a brand new $130 million fund. Greycroft is an early-stage VC. OTHER DEALS: 1.

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Mindshare LA Brings the Power of “Play” to Santa Monica

Tech Zulu Event

In 2006, Douglas Campbell started Mindshare LA out of the downtown art colony The Brewery. Campbell quickly formed a thriving community he calls “Mindshaians” who flocked to attend his various salons, workshops, screenings, and cultural outings. “In There will be a DJ, drinks, designer cake, and a clothing swap contest with prizes.

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Interview with Vince Bianco, Newsforce

socalTECH

We spoke with Vince Bianco , the firm's CEO, about the company and its services. What's the story behind Newsforce--how did the company come about? Vince Bianco: The company has been around since 2006, and we started by launching an SEO tool for press releases for professionals. Tell us a little bit about Newsforce?

News 124
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Gene Dolgoff's 3D Vision: Using Crowdfunding To Turn the World 3D

socalTECH

Dolgoff has a fascinating background--he invented the first LCD projector, he helped inspire Star Trek's Holodeck, and he also is a serial entrepreneur who took his company public on the NASDAQ in the 90's. It was so much more advanced than back in 1960's, and we started selling posters in 3D for advertising. Fascinating story.

Startup 252
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Interview with Sherry Gunther, Masher Media

socalTECH

We spoke with Sherry Gunther, CEO and founder of the firm, earlier this week to get a better look at the company and the dynamics behind the virtual world market nowadays--as well as why Sherry decided to make the jump from the world of entertainment media to online. I found the process incredibly great.

Media 150