InfoChachkie

DECEMBER 2, 2009

“I know half the money I spend on advertising is wasted, but I can never find out which half.” As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. John Wanamaker.

Customer 164

Customer Custom Advertising SEM 164

InfoChachkie

OCTOBER 13, 2009

What do Warren Buffet, Martin Luther King, John Wayne, Walt Disney, Harry Truman and Wayne Gretzky all have in common? In addition to all of them reaching the pinnacle of their chosen professions, they also all started their careers performing the same job. All of these extremely successful individuals were paperboys*. Through Rain, Sleet, Or Snow.

Web 2.0 222

Web 2.0 Web Sales Outsource Development 222

InfoChachkie

NOVEMBER 9, 2010

The disappearance of these legacy costs has spawned a legion of Capital Efficient Startups (CESs), described more fully in Pour And Stir. For example, if they own 15% of the company in a Series A round, then they will only invest an amount in the Series B round such that their overall investment remains 15%.

Entrepreneur 157

Entrepreneur Invest Funding Capital 157

InfoChachkie

NOVEMBER 9, 2010

The disappearance of these legacy costs has spawned a legion of Capital Efficient Startups (CESs), described more fully in Pour And Stir. For example, if they own 15% of the company in a Series A round, then they will only invest an amount in the Series B round such that their overall investment remains 15%.

Entrepreneur 140

Entrepreneur Cloud Computing Invest Funding 140