article thumbnail

Sales Kids With Grit – Web 2.0 Paper Routes

InfoChachkie

The ad includes two coupons, under the heading “Mail One Coupon Today – Give the other to a Friend”, an example of old-school viral marketing. Search Engine Management (SEM) – Search marketing can be performed by anyone with a rudimentary understanding of Google AdWords. Copyright © 2007-9 by J. Meredith Publishing.

Web 2.0 222
article thumbnail

Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

In the example above, you may find that although radio listeners cost $50 more than your average cost per customer, they may correspondingly have a longer life and thus a higher lifetime than your average customer. However, Search Engine Management (SEM) is not a “set and forget” exercise. Copyright © 2007-9 by J.

Customer 164