2007 Examples SEM Technical Review 
InfoChachkie
OCTOBER 13, 2009
The ad includes two coupons, under the heading “Mail One Coupon Today – Give the other to a Friend”, an example of old-school viral marketing. Yet when a child attempts to sell such mis-priced items, the experience is often discouraging, due to the poor cost / value equation associated with such fundraising products. Boys To Men.
InfoChachkie
DECEMBER 2, 2009
In the example above, you may find that although radio listeners cost $50 more than your average cost per customer, they may correspondingly have a longer life and thus a higher lifetime than your average customer. However, Search Engine Management (SEM) is not a “set and forget” exercise. I was dead wrong.
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