Both Sides of the Table
JANUARY 12, 2014
If you’re a technology startup you need to excel at product, of course. While many tech startups do this intuitively (say, SnapChat thinking it would be much better if our photos out partying disappeared) it still happens. It’s worth a quick read. My argument is pretty simple. Rebelling is simply a form of snobbery.
Both Sides of the Table
APRIL 4, 2011
Only one guy in the room knew – their tech lead. Once you churn a user due to stability or performance problems it can be hard to get them back. For example, I highly recommend a set of board metrics that the CEO communicates to board members at every meeting. How many through SEM? How many adds came through organic SEO?
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Startup Professionals Musings
NOVEMBER 27, 2011
Search engine marketing (SEM). No SEM plan means you are missing a huge marketing opportunity. " Examples include give-aways, contests, and celebrity stunts that grab attention. Wikipedia started this, but it is also used for technical support, software, and product reviews. Viral marketing. Streaming video.
InfoChachkie
OCTOBER 13, 2009
The ad includes two coupons, under the heading “Mail One Coupon Today – Give the other to a Friend”, an example of old-school viral marketing. Yet when a child attempts to sell such mis-priced items, the experience is often discouraging, due to the poor cost / value equation associated with such fundraising products. Boys To Men.
Startup Professionals Musings
OCTOBER 30, 2010
Search engine marketing (SEM). No SEM plan means you are missing a huge marketing opportunity. " Examples include give-aways, contests, and celebrity stunts that grab attention. Wikipedia started this, but it is also used for technical support, software, and product reviews. Streaming video. Crowdsourcing.
Both Sides of the Table
APRIL 26, 2016
So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC. So it might actually be more productive for you to improve your conversion than to improve your ad buying, for example. If you converted one more customer (6 in stead of 5) your CAC just went down to $167.67 ($1,000 / 6).
InfoChachkie
DECEMBER 2, 2009
In the example above, you may find that although radio listeners cost $50 more than your average cost per customer, they may correspondingly have a longer life and thus a higher lifetime than your average customer. However, Search Engine Management (SEM) is not a “set and forget” exercise. I was dead wrong.
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