The Future of Couponing | How Social-Local-Mobile has Changed the Game
Tech Zulu Event
JANUARY 19, 2012
The rise of couponing in late 2008 coincided with the recession of the late 2000s;” this factor combined with an increased consumer interest in mobile technology and devices led to an unprecedented decline in print media. Statistics from 2008 show that digital couponing has rapidly grown but has yet to outpace paper coupons.
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