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How A Pivot Turned Vantage Media Into A $100M Plus Business

socalTECH

As you might or might not remember, I joined in 2010 with a vision to turn the company into a true technology company, and pivoted the company to ad technology. We started looking to see if we could use technology disrupt the agency business, for companies serving the performance marketing area, the cost-per-sale area.

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Frank Addantes FounderBlog: 5. Outsourcing

Frank Addante

About Frank Addante > (from the Silicon Valley Business Journal) Twitter Updates follow me on Twitter Blog Archive ► 2010 (2) ► June (1) Part II: Optimized for Profitability ► February (1) Get Out of the Office! Outsourcing ► April (1) GoogleClick - Who owns your cash register? ► October (1) New Video! .

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This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

We spoke about employment contracts for entrepreneurs – We talked about “change of control&# provisions in your contract and how to negotiate them. Users participate by performing tasks, taking surveys or watching advertiser videos. Addressable advertisements are capable of being targeted to the individual household.

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Frank Addantes FounderBlog: Startup 6.0 - the Rubicon Project: Internet Advertising

Frank Addante

About Frank Addante > (from the Silicon Valley Business Journal) Twitter Updates follow me on Twitter Blog Archive ► 2010 (2) ► June (1) Part II: Optimized for Profitability ► February (1) Get Out of the Office! Outsourcing ► April (1) GoogleClick - Who owns your cash register? ► October (1) New Video! .

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Frank Addantes FounderBlog: 12 Proven Guidelines for Rapid Product Development

Frank Addante

About Frank Addante > (from the Silicon Valley Business Journal) Twitter Updates follow me on Twitter Blog Archive ► 2010 (2) ► June (1) Part II: Optimized for Profitability ► February (1) Get Out of the Office! Outsourcing ► April (1) GoogleClick - Who owns your cash register? ► October (1) New Video! .

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Frank Addantes FounderBlog: So, you need to develop a product?

Frank Addante

About Frank Addante > (from the Silicon Valley Business Journal) Twitter Updates follow me on Twitter Blog Archive ► 2010 (2) ► June (1) Part II: Optimized for Profitability ► February (1) Get Out of the Office! Outsourcing ► April (1) GoogleClick - Who owns your cash register? ► October (1) New Video! .

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Frank Addantes FounderBlog: Startup 3.0: Internet advertising is good. No, it’s bad. Oh wait… it IS good!

Frank Addante

About Frank Addante > (from the Silicon Valley Business Journal) Twitter Updates follow me on Twitter Blog Archive ► 2010 (2) ► June (1) Part II: Optimized for Profitability ► February (1) Get Out of the Office! Outsourcing ► April (1) GoogleClick - Who owns your cash register? Internet advertising is good.