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Steelbergs' Brand Affinity Technologies Buys Beeyla

socalTECH

Irvine-based Brand Affinity Technologies , founded by former dMarc founders Ryan and Chad Steelberg , said Monday that it has acquired La Jolla-based Beeyla , a developer of virtual sports collectibles. Brand Affinity Technologies said the buy will extend its portfolio of endorsement offerings. billion in contingent payments.

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How A Pivot Turned Vantage Media Into A $100M Plus Business

socalTECH

As you might or might not remember, I joined in 2010 with a vision to turn the company into a true technology company, and pivoted the company to ad technology. We started looking to see if we could use technology disrupt the agency business, for companies serving the performance marketing area, the cost-per-sale area.

Media 162
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6 Marketing Accelerators For Boosting Business Growth

Startup Professionals Musings

Yet, as a business consultant, I still find many of you business leaders relying primarily on your technology, word-of-mouth , or location to attract necessary customers. Always test the relationship before signing a contract. The possibilities are endless. Follow up and follow through with existing customers.

Marketing 133
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Frank Addantes FounderBlog: 5. Outsourcing

Frank Addante

► February (1) Building and Developing an A++ Team ► 2008 (14) ► December (1) Develop a Culture Roadmap ► November (2) Green Week - Save the Environment and Your Cash Creating a Culture of Innovation: Cultural Values. Outsourcing ► April (1) GoogleClick - Who owns your cash register? Zondigo, Inc.

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Reflections On 2018: Matt Stodder, Startup Boost LA

socalTECH

During the holiday season, our tradition over the last few years has been to post reflections on the past year and some predictions for 2019 from Southern California's technology industry. Are there any technology innovations, gadgets, devices, software, that you found most interesting in 2018?

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Interview with Dave Fink and Jonathan Neddenriep, Postie

socalTECH

Is there a way you can make direct mail perform more like digital advertising channels? Dave Fink: Postie is a building a technology platform with a mission of making direct mail marketing behave as easily and dynamically as your favorite, programmatic channels. That's what our mission with Postie is today. What is a print cloud?

CTO Hire 100
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Interview with Elizabeth Cholawsky, HG Data

socalTECH

For this morning's interview, we caught up with Elizabeth Cholawsky , the new CEO of Santa Barbara-based HG Data (www.hgdata.com), which develops software which helps marketers and salespeople understand the "technology stack" of their potential customers and prospects. Craig was CEO up until two and a half weeks ago, when I joined.