article thumbnail

PR Is A Passion Play That Cannot Be Outsourced

InfoChachkie

Rather than directly explaining their value proposition with all the passion and heartfelt stridency that only an entrepreneur can deliver, they outsource this communication to a Public Relations (PR) firm. Beyond PR, such roles include: Sales, Product Development, Strategic Planning and Fund Raising. Thought not. Share and Enjoy.

article thumbnail

SteelHouse Countersues Criteo Over Click Fraud

socalTECH

Los Angeles-based advertising software developer SteelHouse said this morning that it has sued French retargeting firm Criteo , claiming false advertising, intentional interference with contract, intentional interference with prospective economic advantage and unfair competition.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Keys To Making A Team And Customers Feel Respected

Startup Professionals Musings

Entrepreneurs who like to be argumentative, complaining, or disagreeable, will have a hard time closing a contract, investment, or a customer contract. Great leaders develop a good relationship with good people, who are then inspired to follow. Show your admiration. If you want to be a leader, you need to inspire followership.

article thumbnail

7 Ways To Get Key People Committed To Supporting You

Startup Professionals Musings

Entrepreneurs who like to be argumentative, complaining, or disagreeable, will have a hard time closing a contract, investment, or a customer contract. Great leaders develop a good relationship with good people, who are then inspired to follow. Show your admiration. If you want to be a leader, you need to inspire followership.

article thumbnail

Frank Addantes FounderBlog: 5. Outsourcing

Frank Addante

► February (1) Building and Developing an A++ Team ► 2008 (14) ► December (1) Develop a Culture Roadmap ► November (2) Green Week - Save the Environment and Your Cash Creating a Culture of Innovation: Cultural Values. Outsourcing ► April (1) GoogleClick - Who owns your cash register? Startup 3.0:

article thumbnail

Steelbergs' Brand Affinity Technologies Buys Beeyla

socalTECH

Irvine-based Brand Affinity Technologies , founded by former dMarc founders Ryan and Chad Steelberg , said Monday that it has acquired La Jolla-based Beeyla , a developer of virtual sports collectibles. Financial terms of the buy were not disclosed. Brand Affinity Technologies said the buy will extend its portfolio of endorsement offerings.

article thumbnail

FatTail Launches Search Traffic Service

socalTECH

Woodland Hills-based FatTail , a developer of software tools for publishers to manage their advertising sales efforts, said over the weekend that the firm has launched a new product, PageGage RAFT, which will allow publishers automatically buy search traffic.