socalTECH

JANUARY 14, 2011

By linking the activities to P&L--not click rates, or cost per sale, or cost per lead, or brand awareness, which are all soft metrics--we are able to give our customers ammunition to take to their board or to finance, and prove the true effectiveness of their marketing and the true effectiveness of the agencies involved. READ MORE>>.

Social Media 235

Social Media Demand Activity Marketing 235

Startup Professionals Musings

DECEMBER 7, 2013

Exposure instills the fear and urgency you need to deliver the right competitive solution. But it is an important metric for firms in pursuit of explosive growth. Wessel measures a 39% acquisition advantage to being in-state. Exposure is another key ingredient. What will set your business apart?

Startup 102

Startup Technical Review Oracle Entrepreneur 102

socalTECH

SEPTEMBER 27, 2013

What''s interesting, is that in 2011, there were seven large ad-tech firms which had all planned to go public and hired bankers. How about mergers and acquisitions? For a similar company, with the same metrics and stage, valuations had been tiny. But, most did not file their S-1''s. That''s paramount to a great exit.

Southern California 124

Southern California SoCal Commerce Invest 124

Both Sides of the Table

DECEMBER 27, 2011

While Google and Facebook will buy “acquihires” (at least as of Dec 2011), many acquirers hate the idea of buying companies that aren’t profitable. When they look at buying your company they often think in terms of “how long will it take until I earn back the profits to pay for my acquisition price?”

Startup 418

Startup Venture Capital Sales Technical Review 418

socalTECH

NOVEMBER 25, 2008

We were over 2x up on this round, and we also had a bunch of individual investors who wanted to put in--people who had invested in our competition a few years ago. I think that there might be cash toward the end of 2010 or 2011, where IPOs might be reasonable. We were oversubscribed, and had a stack of term sheets. READ MORE>>

Startup 113

Startup CTO Hire Resource Venture Capital 113

Both Sides of the Table

MAY 23, 2012

Yes, it’s true that FOMO (fear of missing out) is driving some irrational behavior and valuations amongst uber competitive deals and well-financed VCs. The numbers of potential buyers had decreased dramatically both because large companies were shedding jobs and because many past buyers simply lacked resources to make acquisitions.

Venture Capital 347

Venture Capital Capital Technical Review Startup 347