Remove 2011 Remove Advertising Remove Mobile Remove Screening
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The Most Obvious Mobile Ad Unit and What the New York Times Got Wrong

Both Sides of the Table

But they make the overwhelming majority of their money from advertising. They are selling audiences to advertisers. Whenever I talk about advertising people comment how much everybody hates ads. The customer are advertising agencies and brands themselves. But What About Mobile? Ads are effective. Believe me.

Mobile 311
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Remember The Phone Company? It’s Back And It’s Called Facebook

InfoChachkie

According to the author, 60% of Facebook’s revenue comes from mobile ads, double that of the prior year. As Facebook''s mobile ad revenue attests, marketers are stepping up their "phone based" spending. There’s a fundamental difference between the behavior of someone utilizing a mobile device and someone sitting at a desktop computer.

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Why Most of Your Assumptions About Phone Calls are Wrong

Both Sides of the Table

All the data actually suggests with the growth of mobile, inbound sales calls will double from 30 billion to 60 billion in 3 years (source: Kelsey). In fact 61% of all mobile searches where a customer contacts a business it is via a phone call (source: Google). Calls are changing but not dying. Much more data in the full post.

Email 339
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Pepcom: Mobile Focus San Diego | HTC, Samsung, X1, Paymentone They Haz It!

Tech Zulu Event

I entered Pepcom’s Mobile Focus event with heightened excitement after driving through the busy intersections of Downtown San Diego’s rickshaw littered streets. Literally, I mean everyone… pets included, with Tagg , a Qualcomm backed venture that allows consumers to track their dogs via mobile or computer access.

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YouTube Introduces its Own App for iPhone and iPod touch | Google Adds Editing to the iOS Drive App

Tech Zulu Event

According to Andrey Doronichev, head of YouTube mobile in a blog post today said, “All diehard YouTube fans starting today can download the official YouTube app for iPhone and iPod touch from the App Store. In the post Doronichev says YouTube on mobile has over 1 billion mobile views a day and expect the new move to even better the views.

Google 69
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Los Angeles Startup Weekend August 2011 | The Complete Breakdown

Tech Zulu Event

Also of note was Ryan Orrico’s launch of HandJob, a new form of job applicant screening and referral tracking. When using the Handjob app , users must shake the app up and down or side to side and out pops a pre-screened job applicant. All presentations were of extremely high quality and teams did a killer job.

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The Future of Television & The Digital Living Room

Both Sides of the Table

Video will be inextricably linked to the future of the Internet and consumption between PCs, mobile devices and TVs will merge. But with the introduction of Apple TV, Google TV, the Boxee Box & other initiatives it’s clear that this battle will heat up in 2011. So entering 2011 why does this matter? Enter Google.

Content 386