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Guerilla Marketing, Brad Feld Style

InfoChachkie

companies should… focus on building amazing products. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible. Instead of focusing on marketing as an activity… integrate it into (your) products.”. Brad Feld, Managing Director, Foundry Group.

Marketing 233
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Trade Show Guerilla Marketing – Booth Babes With Beards

InfoChachkie

I always enjoy a great guerilla marketing story, such as TestFlight’s use of T-shirts and Tacos to gain Steve Jobs’ attention at Apple’s 2011 developers’ conference. Her company has since signed a contract with Central Desktop. This initial, casual conversation led to a deeper discussion about the company’s products.

Marketing 209
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Should Startups Focus on Profitability or Not?

Both Sides of the Table

I find it amusing when a journalist writes an article about a prominent startup (either privately held or preparing for an IPO) and decries that, “They’re not even profitable!” They have have raised $2-3 million, built a product that has some amount of market traction and got to annualized revenues of around $1 million.

Startup 418
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Top 57 Online Startups Meets Technology Meets Product Posts for November 2010

SoCal CTO

I continue to collect great content that is the intersection of startups, products, online and technology. aka: An Open Letter to the Next Big Social Network) - 500 Hats , November 1, 2010 I've held off writing this post for a long time, because I couldn't quite get my head around all the issues. but: Something is Still Missing.

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63 Los Angeles Entrepreneurs To Be Proud Of

SoCal Delicious

There are hundreds of entrepreneurs here in Los Angeles who are building awesome companies, writing awesome books, making awesome movies and are trying to solve important problems to help make this world a better place. He previously led business development for Affiliate Fuel, leading to its acquisition by Experian in 2005.

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Top 120 Startup Posts for 2010

SoCal CTO

Some really great stuff in 2010 that aims to help startups around product, technology, business models, etc. First Principles. Steve Blank , January 25, 2010 10 Tips for Adding Game Mechanics to a Non-Gaming Service - ReadWriteStart , September 21, 2010 Startups & VCs: Learn How to Design, Market, & Eat Your Own. -

Startup 378