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Mobile LAVA: Mobile Local Media Opportunities and Challenges

SoCal Tech Calendar

Thursday, November 15, 2012 -- Mobile LAVA: Mobile Local Media Opportunities and Challenges. Mobile LAVA welcomes BIA/Kelsey analysts Matt Booth and Michael Boland to share their insights into the trends, market events, companies and case studies that are driving current and future opportunities in interactive and mobile local media.

LAVA 100
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Attract A MILLION New Customers Overnight with YouTube Marketing – Literally

Tech Zulu Event

They jumped on YouTube advertising taking advantage of the lower cost per click compared to traditional Google Adwords. Here is a YouTube marketing case study they did. 12,000 people signed up in the first 48 hours after the Dollar Shave Club video went live in 2012. Production Company: Hayden 5 Media. . .