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Digiday Mobile

SoCal Tech Calendar

Thursday, March 1, 2012 -- Digiday Mobile: Putting the Third Screen First. Mobile Media is stealing attention from every other form of media, especially the traditional Web. With a smartphone in every hand and a tablet on every sofa, mobile marketing should command more dollars, not just more attention.

Mobile 100
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Pepcom: Mobile Focus San Diego | HTC, Samsung, X1, Paymentone They Haz It!

Tech Zulu Event

I entered Pepcom’s Mobile Focus event with heightened excitement after driving through the busy intersections of Downtown San Diego’s rickshaw littered streets. Literally, I mean everyone… pets included, with Tagg , a Qualcomm backed venture that allows consumers to track their dogs via mobile or computer access.

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Why Most of Your Assumptions About Phone Calls are Wrong

Both Sides of the Table

All the data actually suggests with the growth of mobile, inbound sales calls will double from 30 billion to 60 billion in 3 years (source: Kelsey). In fact 61% of all mobile searches where a customer contacts a business it is via a phone call (source: Google). Some quick data that I pulled from EmailisNotDead.com (mid 2012).

Email 339
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How YP Is Growing A Giant Tech Team In Glendale

socalTECH

The consumer piece is a big part of our business, and the next big piece is the advertiser platform, plus everything we wrap around the advertiser experience, helping them to manage their content, and provide great reporting, and helping them to understand the ROI of doing business with us. When did the split with AT&T happen?

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How YP.com Is Growing A Giant Tech Team In Glendale

socalTECH

A consumer piece is a big part of our business, and the next big piece is the advertiser platform, plus everything we wrap around the advertisers experience, helping them to manage their content, and provide great reporting, and helping them to understand the ROI of doing business with us. When did the split with AT&T happen?

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YouTube Introduces its Own App for iPhone and iPod touch | Google Adds Editing to the iOS Drive App

Tech Zulu Event

According to Andrey Doronichev, head of YouTube mobile in a blog post today said, “All diehard YouTube fans starting today can download the official YouTube app for iPhone and iPod touch from the App Store. In the post Doronichev says YouTube on mobile has over 1 billion mobile views a day and expect the new move to even better the views.

Google 69
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The Most Obvious Mobile Ad Unit and What the New York Times Got Wrong

Both Sides of the Table

But they make the overwhelming majority of their money from advertising. They are selling audiences to advertisers. Whenever I talk about advertising people comment how much everybody hates ads. The customer are advertising agencies and brands themselves. But What About Mobile? Ads are effective. Believe me.

Mobile 311