The Valuable Unsung Heroes of Startups
Both Sides of the Table
DECEMBER 17, 2012
She was lamenting that some startups simply see their PR company as merely somebody who corrals the press when you want to get some inches. She felt that her firm provides significantly more value as an advisor than simply a press shop. And speaking of coaching, if you haven’t read Googled by Ken Auletta you should.
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