Remove 2012 Remove Customer Remove Report Remove Writing
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Why Your Marketing Campaign Sucks

Both Sides of the Table

.” Here’s what I mean … Let’s start with what it takes for a journalist to want to write a story. Do I have an “angle” from which to write the story (first company to do X, company does biggest X, consumer behavior is doing X)? I am a VC. I hand out money. How differentiated is that?

Marketing 389
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How This Entrepreneur Raised $28,000 Using Airbnb to Fund Her Startup

Both Sides of the Table

Sam is the managing director of Launchpad LA and we were about to pick our 2012 class of entrepreneurs. She focused on her customer. The premise is that you should blog for your customers, suppliers and ecosystem – not for your peers. How’s that for an ex painter? Sam just told me, “You HAVE to meet Tracy.

Startup 363
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Entrepreneurshit. The Blog Post on What It’s Really Like.

Both Sides of the Table

I’ve been on the road much of 2012 and part of 2011. I plan to write about it early next year when we’re all through. Sign up customers who are paying you money for a service you can’t 100% guarantee is going to be operational for the full period that they’re expecting. And so it goes again. My employees.

Blogging 420
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Above the Cloud with Dave Linthicum | Shifting Perspectives on SaaS and Enterprise IT

Tech Zulu Event

Prior to co-founding EdgeCast, he was a co-founder, chairman and CEO of KnowledgeBase, a hosted enterprise knowledge management company with many Fortune 1000 customers. Before co-founding Bitium, Scott was VP of Product for Fastpoint Games, a sports and entertainment gaming company that sold to WePlay in 2012.

SaaS 92
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The Future of Couponing | How Social-Local-Mobile has Changed the Game

Tech Zulu Event

But subsequent statistics have also shown that “online coupon access [has] increased 92 percent and redemption of Internet deals [has] leapt up 360 percent;” with more growth predicted in 2012. Jones Graduate School of Business found that 66 percent of the 150 businesses surveyed reported that Groupon promotions [were] profitable.

Mobile 85
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Trade Show Guerilla Marketing – Booth Babes With Beards

InfoChachkie

Thus, I was inspired when I heard about the impact collaboration-in-the-cloud innovator Central Desktop made at the April 2012 San Francisco ad:tech conference. Central Desktop’s angel was amusing without alienating potential customers. The actor’s over-the-top approach made it clear that the company was not mocking religion.

Marketing 209
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What is the Right Burn Rate at a Startup Company?

Both Sides of the Table

by Michael Woolf that is worth any startup founder reading to get a sense of perspective on the reality warp that is startup world during a frothy market such as 1997-1999, 2005-2007 or 2012-2014. You are particularly vulnerable if: You have revenue concentration (few customers each providing a large total of percentage of your revenue).

Startup 383