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Why Your Marketing Campaign Sucks

Both Sides of the Table

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches?

Marketing 389
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How Chinese Startup Tradesparq Is Looking To Grow In SoCal

socalTECH

We''ve now reached critical mass in content, and in Asia we''re number three in the amount of information on products and suppliers online. In 2011, we built our site, and in 2012, last year, we started getting content. In 2011, we built our site, and in 2012, last year, we started getting content. Tell us about your backers?

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Miigle Revisited | A SoCal Startup With a Global Mission

Tech Zulu Event

We recently sat down with Luc Berlin, co-founder of Miigle, a SoCal startup that has an aggressive global mission to bring entrepreneurs together from around the world. We first interviewed Luc in 2012, just as he was launching the prototype for Miigle. You can create your startup page in two clicks.

SoCal 104
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When A Startup Chooses IPO Most Founders Are Out

Startup Professionals Musings

Many entrepreneurs still dream of “going public,” making billions of dollars, and playing with the big boys. They don’t realize that this option would likely be their worst nightmare, since it costs millions for the road show, usually dilutes your equity to a tiny fraction, and takes away all your entrepreneurial control.

Startup 89
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ZunguZ Facebook Payment Application | Interview With The Founder Robert Sussman

Tech Zulu Event

Facebook just hit 1 billion active users globally and that was great but a new social payment application is set to make Facebook users across the world get more from their connections and even allowing companies to sell or receive payments from their pages. As we know, developers always give their product a code name. What is Zunguz?

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Tech Titans Peter Thiel, Matt Jacobson, Cameron and Tyler Winklevoss, Mich Mathews, Elon Musk Buy Homes in Los Angeles

SoCal Delicious

Dow Jones Reprints: This copy is for your personal, non-commercial use only. To order presentation-ready copies for distribution to your colleagues, clients or customers, use the Order Reprints tool at the bottom of any article or visit www.djreprints.com. October 5, 2012. 2012, compared with the same period in 2011.

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Why John Frankel Leaned in Early on Klout and Cornerstone OnDemand and What He Sees Next

Both Sides of the Table

I had been hanging around Klout for a year and many of my friends had angel funded the company and were champions. John laid into a well-honed thesis on why the social web needed a “Page Rank” equivalent for people. It is company 500px who has a beautiful product and a burgeoning community on the iPad and web.