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Why Your Marketing Campaign Sucks

Both Sides of the Table

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches?

Marketing 389
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Miigle Revisited | A SoCal Startup With a Global Mission

Tech Zulu Event

We recently sat down with Luc Berlin, co-founder of Miigle, a SoCal startup that has an aggressive global mission to bring entrepreneurs together from around the world. We first interviewed Luc in 2012, just as he was launching the prototype for Miigle. You can create your startup page in two clicks.

SoCal 104
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When A Startup Chooses IPO Most Founders Are Out

Startup Professionals Musings

Many entrepreneurs still dream of “going public,” making billions of dollars, and playing with the big boys. They don’t realize that this option would likely be their worst nightmare, since it costs millions for the road show, usually dilutes your equity to a tiny fraction, and takes away all your entrepreneurial control.

Startup 89
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Ten Tech Entrepreneurs Who Are Putting LA on the Map

SoCal Delicious

Ten Tech Entrepreneurs Who Are Putting LA on the Map. Tech startup accelerators dot the landscape, feeding investments into the waiting arms of the nation’s most intelligent and driven entrepreneurs. The top five tournaments for “StarCraft 2″ in the month of June 2012 had combined prize-pools of over $150,000.

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ZunguZ Facebook Payment Application | Interview With The Founder Robert Sussman

Tech Zulu Event

Facebook just hit 1 billion active users globally and that was great but a new social payment application is set to make Facebook users across the world get more from their connections and even allowing companies to sell or receive payments from their pages. As we know, developers always give their product a code name. What is Zunguz?

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Tech Titans Peter Thiel, Matt Jacobson, Cameron and Tyler Winklevoss, Mich Mathews, Elon Musk Buy Homes in Los Angeles

SoCal Delicious

Dow Jones Reprints: This copy is for your personal, non-commercial use only. To order presentation-ready copies for distribution to your colleagues, clients or customers, use the Order Reprints tool at the bottom of any article or visit www.djreprints.com. October 5, 2012. 2012, compared with the same period in 2011.

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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

Brands didn’t advertise their web pages they advertised “AOL Keywords.&# You couldn’t pick up a magazine in the 96-99 timeframe without seeing AOL Keywords advertised everywhere. If you were a newly minted, venture-backed consumer Internet company you had to have a deal with AOL to reach your customers.