Remove 2012 Remove Press Remove Product Remove Writing
article thumbnail

Why Your Marketing Campaign Sucks

Both Sides of the Table

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches?

Marketing 389
article thumbnail

Why Most of Your Assumptions About Phone Calls are Wrong

Both Sides of the Table

Some quick data that I pulled from EmailisNotDead.com (mid 2012). Only naive people believe that but for inexperienced entrepreneurs you can be fooled into the narrative by the press who sometimes write stories without the actual data. There are 2.9 billion email accounts. This figure is predicted to reach 3.8 PHONE CALLS.

Email 339
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Next Generation Hardware | Miselu Presents Musical Democracy at SXSW

Tech Zulu Event

Press, Pause, Play ‘s message of mediocrity is one that musical hardware device maker of this year’s SXSW, Miselu , plans to overcome. Miselu’s seeks to “innovate products to create the next generation of musical experiences,” according to their statement on their website. What are your next moves?

Press 100
article thumbnail

How to Talk to a Journalist When You Only Have 30 Seconds

Tech Zulu Event

In order to prepare for TechCrunch Disrupt 2012 I reviewed company bios via the official site and read taglines that said “cool” rather than what the company does. It was a surprise knowing these start ups have spent $1000s for the chance to be noticed by the right influencer, whether it be a venture capitalist, early adopter or the press.

Press 97
article thumbnail

Paying It Forward: Amanda Bensol of Karma Wi-Fi

Tech Zulu Event

As one of the young company’s first employees (founded in January 2012 with their first hotspot product launch in 2012) she provides a great inside look at the inspiration that drives the company’s work and shares her own insights on how/why she ended up at one of the wireless data industry’s fastest growing innovators. .”

article thumbnail

How This Entrepreneur Raised $28,000 Using Airbnb to Fund Her Startup

Both Sides of the Table

It represents the great majority of entrepreneurship and eschews the fairytale rags-to-VC-riches stories we so often read about in the press. Sam is the managing director of Launchpad LA and we were about to pick our 2012 class of entrepreneurs. And that’s what I love about her narrative. How’s that for an ex painter?

Startup 363
article thumbnail

Interview with Steve Jillings, TeleSign

socalTECH

2011 was an incredibly huge year for us, and 2012 will be the same way. Steve Jillings: We have really big stuff coming in 2012. One of the big things about Telesign, and if you go back to the founders, and the things they did well before I got here, is they spent lots of time and effort around writing patents and protecting their IP.