article thumbnail

Why Your Marketing Campaign Sucks

Both Sides of the Table

Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches? ” Here’s what I mean … Let’s start with what it takes for a journalist to want to write a story. ” Can you imagine that ever getting inches in the press? I am a VC.

Marketing 389
article thumbnail

Entrepreneurshit. The Blog Post on What It’s Really Like.

Both Sides of the Table

I’ve been on the road much of 2012 and part of 2011. But for some strange reason they make you file your progress on fund raising, which is the widely picked up by the press. I plan to write about it early next year when we’re all through. But it’s hard to know that from the press. And so it goes again.

Blogging 420
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Most of Your Assumptions About Phone Calls are Wrong

Both Sides of the Table

Some quick data that I pulled from EmailisNotDead.com (mid 2012). Only naive people believe that but for inexperienced entrepreneurs you can be fooled into the narrative by the press who sometimes write stories without the actual data. There are 2.9 billion email accounts. This figure is predicted to reach 3.8 PHONE CALLS.

Email 339
article thumbnail

How to Talk to a Journalist When You Only Have 30 Seconds

Tech Zulu Event

In order to prepare for TechCrunch Disrupt 2012 I reviewed company bios via the official site and read taglines that said “cool” rather than what the company does. It was a surprise knowing these start ups have spent $1000s for the chance to be noticed by the right influencer, whether it be a venture capitalist, early adopter or the press.

Press 97
article thumbnail

Intro to the LA Startup Scene

Tech Zulu Event

The first “Intro to the LA Startup Community” back in October 2012 was taught by Sam Teller , Managing Director of Launchpad , a four-month accelerator program started by venture capitalist Mark Suster. Michael Carney , a tech reporter for Pandodaily , taught how to craft a compelling press release.

article thumbnail

Paying It Forward: Amanda Bensol of Karma Wi-Fi

Tech Zulu Event

As one of the young company’s first employees (founded in January 2012 with their first hotspot product launch in 2012) she provides a great inside look at the inspiration that drives the company’s work and shares her own insights on how/why she ended up at one of the wireless data industry’s fastest growing innovators.

article thumbnail

Next Generation Hardware | Miselu Presents Musical Democracy at SXSW

Tech Zulu Event

Press, Pause, Play ‘s message of mediocrity is one that musical hardware device maker of this year’s SXSW, Miselu , plans to overcome. We can honestly say that it couldn’t have gone better for us with the phenomenal response we got from artists, press and potential partners. What are your next moves?

Press 100