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Since the recent recession, and at least partially sparked by it, I’m seeing a real resurgence of entrepreneurial spirit, and more startup activity than ever before. It still adds up to over 20 million non-employer businesses out there today, with more starting every day. No wonder 90% of the successful startups still bootstrap.
I’ve always wondered who started the urban myth that the best way to start a company is to come up with a great idea, and then find some professional investors to give you a pot of money to build a company. Don’t give up a chunk of your company and control before you start. Marty Zwilling.
Under Hsieh’s leadership, Zappos revolutionized the apparel industry, and e-commerce in general, by being one of the first to prioritize customer satisfaction and service. To build trust in e-commerce with the greater public, his company came up with innovative ideas and fostered new customer behaviors.
Yet as I mentor entrepreneurs around the country, it still seems to be one of the least understood approaches to startup funding, with more myths than accredited angels and professional venture capital investors combined. The crowd gets the satisfaction of helping, with minimal risk, and no expectation of any high return. In the U.S.,
The newest equity model was passed into law in early 2012 via the JOBS Act , and still has no scheduled date for availability in the USA, waiting for the rules to be defined by the SEC: Startup equity crowd funding. Sometimes contributors may get compensated later, but usually the rewards are just kudos and intellectual satisfaction.
That isn’t very fulfilling to the growing number of entrepreneurs whose vision and satisfaction comes from making the world a better place, and enjoying a leisurely lifestyle with friends and family. Go-it-alone leaders are common in startups, but they often crash if they don’t build effective support along the way.
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