Identifying Pain in the First Step in a Sales Process – Here’s How
Both Sides of the Table
JUNE 17, 2013
Take for example the years 2010-2012 where every brand out there seemed to be buying Facebook “Likes.” Too many sales reps walk into customer meetings with their pre-canned sales decks and proudly squawk through 30 of their favorite slides without engaging the customer in a discussion. It’s just human nature.
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