Lead Generation Is Still The Lifeblood For Startups
Startup Professionals Musings
APRIL 25, 2014
Scott, just published a new book that I like,” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. Social-media advertising.
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