socalTECH

JANUARY 8, 2020

Curtis is the former publisher of the Robb Report, which he sold back in 2015, and has a long history of operating media companies that have published such titles as Home Office Computing, Home Theater, Mobile Computing, Worth, and many others. It ends up being good for both. That, of course, is what you're selling to your advertisers.

Media 150

Media Report Advertising Content 150

socalTECH

JULY 27, 2015

One of the side effects of the war over Flash, has been with advertisers--particularly in Hollywood--who rely on Flash to help display their advertising banners and video to users. Matt Cooper: What we're really trying to do, is reshape the advertising space. We've figured out how to take the banner into 2016 and beyond.

Hollywood 100

Hollywood HTML Software Review Advertising 100

Startup Professionals Musings

AUGUST 24, 2015

Creating a successful startup is all about marketing these days, no matter how compelling your solution. According to Urban Dictionary , hype is “a clever marketing strategy where a product is advertised as the thing everyone must have, to the point where people begin to feel they need to consume it.” Plateau of productivity.

Startup 97

Startup Marketing Entrepreneur Social Network 97

socalTECH

NOVEMBER 19, 2018

San Diego-based uCast Global (www.ucastglobal.com), backed by Gary Winnick, is looking to tackle that entire area of content distribution, and is led by startup veteran Dr. Kanaan Jemili. We caught up with Kanaan to learn more about uCast Global. Weve also developed technology that allows them to get a really easy start.

Content 113

Content Startup Mobile Platform 113

Tech Zulu Event

JULY 10, 2015

Techstars Disney Accelerator class of 2015 was announced yesterday. Advertiser Optimization. Decisive is a Software as a Service (SaaS) platform that uses real time data to enable advertisers to optimize mobile ad creative and targeting based on user engagement. 2 3D-Printing Companies. Influencer Targeting.

Class 40

Class Artificial Inteligence AMA Platform 40

Startup Professionals Musings

JANUARY 31, 2011

These days, I’m hearing more and more about Location-Based Services (LBS) as the next big opportunity for startups. Sponsorships and advertising. If your B2B contacts check-in regularly at certain types of locations (entertainment venues, stores, etc.) Branded entertainment. Incentives or rewards. Event marketing.

Services 91

Services Startup Competition Entertainment 91

Startup Professionals Musings

SEPTEMBER 3, 2013

Broadcast sponsorships and advertising. If your B2B contacts check-in regularly at certain types of locations (entertainment venues, stores, etc.) then you may want to consider potential sponsorships or advertising opportunities with that business or venue. Branded entertainment. Channel incentives or rewards.

Competition 84

Competition Entertainment Advertising Social Media 84