socalTECH

JANUARY 8, 2020

Curtis is the former publisher of the Robb Report, which he sold back in 2015, and has a long history of operating media companies that have published such titles as Home Office Computing, Home Theater, Mobile Computing, Worth, and many others. It ends up being good for both. That, of course, is what you're selling to your advertisers.

Media 150

Media Report Advertising Content 150

Startup Professionals Musings

AUGUST 24, 2015

Creating a successful startup is all about marketing these days, no matter how compelling your solution. According to Urban Dictionary , hype is “a clever marketing strategy where a product is advertised as the thing everyone must have, to the point where people begin to feel they need to consume it.” Plateau of productivity.

Startup 97

Startup Marketing Entrepreneur Social Network 97

Both Sides of the Table

JANUARY 6, 2014

When you first start your company and raise initial venture capital your board probably consists of 1-3 founders and 1-2 VCs. Most experienced VCs won’t push you to give up founder control at this stage of the business nor should they. As You Start to Mature. In the Early Days. You’ll get empathy. Experience.

Startup 325

Startup Sales Technical Review Software Review 325

socalTECH

JULY 27, 2015

One of the side effects of the war over Flash, has been with advertisers--particularly in Hollywood--who rely on Flash to help display their advertising banners and video to users. Matt Cooper: What we're really trying to do, is reshape the advertising space. We've figured out how to take the banner into 2016 and beyond.

Hollywood 100

Hollywood HTML Software Review Advertising 100

Xconomy

MARCH 11, 2018

After learning that Proper Media , a San Diego specialist in programmatic digital advertising had acquired Spoutable, it took a couple weeks to catch up with Spoutable CEO Jon Belmonte and ask: What happened to Cursive Labs? As Belmonte explained in 2015, “In a venture studio, you’re building your own companies.

Media 55

Media San Diego Equity Advertising 55

Startup Professionals Musings

SEPTEMBER 14, 2015

A few years ago, before the Internet was pervasive, before everyone carried a smartphone and before do-it-yourself software tools were available for free, it was difficult to reach a critical mass of new customers without spending a million dollars on a website, custom software and television advertising. Both are wrong.

Startup 108

Startup Search Engine Optimization Social Media Outsource Development 108

Startup Professionals Musings

JULY 10, 2015

One of the most popular and least successful models I see in new business plans for startups is the so-called Facebook model, providing free services to users while collecting revenue from ads to offset costs and grow the business. It helps to understand how online advertising really works.

Advertising 99

Advertising PPC CPC Sites 99

socalTECH

NOVEMBER 19, 2018

San Diego-based uCast Global (www.ucastglobal.com), backed by Gary Winnick, is looking to tackle that entire area of content distribution, and is led by startup veteran Dr. Kanaan Jemili. We caught up with Kanaan to learn more about uCast Global. Weve also developed technology that allows them to get a really easy start.

Content 113

Content Startup Mobile Platform 113

Startup Professionals Musings

JANUARY 31, 2011

These days, I’m hearing more and more about Location-Based Services (LBS) as the next big opportunity for startups. Sponsorships and advertising. then you may want to consider potential sponsorships or advertising opportunities with that business or venue. Incentives or rewards. Event marketing. Lead generation.

Services 91

Services Startup Competition Entertainment 91

Tech Zulu Event

JANUARY 26, 2016

In 2015 an additional 237 thousand joined the online community. As online viewership and behaviors grew in 2015 – the average U.S. In 2015, issues of online security and data privacy consumed headlines. One of the stars of 2015 was undoubtedly Slack. E-commerce StartUps Challenge The Biggest Players.

Commerce 40

Commerce Mobile Technical Review Google 40

socalTECH

MARCH 6, 2017

We caught up with co-founder Clark Landry to chat about his new startup, which he co-founded with Michael Ritter. Some might be looking for some liquidity, they might want to sell their app outright, or it could be they want to cut a deal on the publishing side, and get some helping out with advertising and monetization.

Media 153

Media Mobile Startup Acquisition 153

InfoChachkie

JANUARY 4, 2016

In November of 2015, Citrix announced that it will spin out the “GoTo” Division, of which GoToMeeting remains the flagship product, as a standalone public company. According to Nielson, Expertcity was a top-five online advertiser for an 18-month period, based on our total marketing spend. Image: John Greathouse, all rights reserved.

SaaS 100

SaaS Yahoo Advertising Customer 100

socalTECH

MAY 12, 2017

On the flip side of that, we're working with advertisers, reaching young or predominately young, high engaged audiences with their products, through branded content and other strategies, to help those advertisers reach and engage this audience. How did you start the company? It's pretty broad. He was perfect to go into this.

Media 177

Media Content Platform Artificial Inteligence 177

Tech Zulu Event

DECEMBER 6, 2013

It’s something of a sci-fi fantasy scenario: Driverless cars that show up at the touch of a button. We as car people are working towards building one-off accommodations that enable apps to work well in our cars while opening up our ecosystems to app developers. I mention my worries to Jim, with Google-acquired Waze in mind.

Advertising 97

Advertising Startup Marketing Mobile 97

socalTECH

MARCH 16, 2015

On our marketplace, a brand can sign up in thirty seconds, and request video endorsements, which goes out to the dashboard of YouTubers. David Kierzkowski: We launched into beta in January of 2015, and launched to the public in May. However, those MCNs really only deal with larger talent and so they have pretty high starting budgets.

Content 100

Content Platform Startup Marketing 100

Startup Professionals Musings

SEPTEMBER 3, 2013

Broadcast sponsorships and advertising. then you may want to consider potential sponsorships or advertising opportunities with that business or venue. Whether it’s a local tweet-up or a major conference, this knowledge could be useful to help you plan what events you should sponsor or where you should set up your next booth.

Competition 84

Competition Entertainment Advertising Social Media 84

Xconomy

SEPTEMBER 26, 2016

Tealium, a San-Diego startup that provides online advertising tag management and marketing services for enterprise customers, has raised $35 million in a growth financing deal intended to expand its technology and market reach. Georgian Partners and Bain Capital Ventures, the investment firms that anchored Tealium’s $30.7

Customer 40

Customer Custom San Diego JavaScript 40

Tech Zulu Event

JANUARY 22, 2016

billion in 2015 alone. Costs for advertising on Facebook are increasing, due to high demand, and their profits continue to soar. If your competitor is spending more on social network advertising, so should you. Social networking continues to be a superior force in marketing, especially Facebook. That was $15.5

Marketing 40

Marketing Social Media Social Network Technical Review 40

Startup Professionals Musings

AUGUST 2, 2012

Sponsorships and advertising. then you may want to consider potential sponsorships or advertising opportunities with that business or venue. Whether it’s a local tweet-up or a major conference, this knowledge could be useful to help you plan what events you should sponsor or where you should set up your next booth.

Services 82

Services Competition Mobile Entertainment 82

Xconomy

JULY 6, 2016

The Obama administration’s push to sign up one million Americans for a long-term health study will start in New York, Pittsburgh, Chicago, and Tucson, AZ, top health officials said today. If all goes well, the first participants could sign up in November.

Study 59

Study PMI San Diego Sample 59

Tech Zulu Event

AUGUST 31, 2015

Your social media feed was probably filled this morning with information about the 13-minute speech Kanye West made during the 2015 VMA broadcast, but only the objective big data behind Watson can really break it down scientifically. Kanye 2015 VMA Speech. IBM Watson Personality Analysis of Kanye West 2015 MTV VMA speech.

Search Engine Optimization 40

Search Engine Optimization Social Media Technology Council Ideas 40

Tech Zulu Event

AUGUST 31, 2015

Your social media feed was probably filled this morning with information about the 13-minute speech Kanye West made during the 2015 VMA broadcast, but only the objective big data behind Watson can really break it down scientifically. Kanye 2015 VMA Speech. IBM Watson Analysis of Kanye West 2015 MTV VMA speech. Adventurousness.

Search Engine Optimization 40

Search Engine Optimization Social Media Technology Council Ideas 40

Startup Professionals Musings

MARCH 17, 2016

Even the best technology can’t read your mind, which is why a simple Google search often gives frustrating and irrelevant results, and online advertisers bombard you with opportunities of no interest.

Social Media 53

Social Media Tool Anthem Google 53

Tech Zulu Event

FEBRUARY 17, 2016

And I’ll tell you why, starting with where you started and why you succeeded. Users could set up their phone to tweet from it; send an SMS txt and the tweet would appear on your profile. All these things set Twitter up for enormous user growth. Users on the platform started to tune out.

Platform 40

Platform Startup News Content 40

Both Sides of the Table

SEPTEMBER 19, 2017

He left traditional media at the top of his game to be the founding CEO of Next New Networks, one of the first digital video startups, backed by Spark Capital and bought by YouTube in 2011. billion to finance US startups.) Beatriz has been a tireless public advocate of the role of Latinx leaders in startups, technology y media.

Media 269

Media Content Course Technical Review 269

Startup Professionals Musings

DECEMBER 14, 2015

Image via Flickr by Side Wages Some entrepreneurs forget that they need an innovative business model along with an innovative solution to have a successful startup. That’s why I say “two heads are better than one” in a startup. Business work should start only after the product is done."

Technical Review 60

Technical Review Startup Social Media Competition 60

Both Sides of the Table

FEBRUARY 12, 2017

It conjures up a range of emotions anytime I’ve privately expressed my opinion to thought leaders in our industry that I believe it is one of the most innovative companies in digital media. billion and revenues likely exceeding $250 million (Wikipedia lists 2015 revenue at $167 million). Others are skeptical, “Ha!

Buzzfeed 210

Buzzfeed Media Content News 210