Xconomy

MARCH 19, 2017

Heller founded Wrapify in early 2015 with the idea of creating a business that would pay motorists to wrap their cars in digitally printed advertising.

Advertising 45

Advertising Glendale San Diego Incubator 45

socalTECH

MARCH 1, 2016

However, The Trade Desk , the advertising software developer led by Jeff Green, has quietly pushed past $202M in revenues, to become one of the faster growing firms in the region. The company--which quietly disclosed the $202M in 2014 revenues in the 2015 Inc. Trade Desk has raised only $22.5M in total funding. READ MORE>>.

Ventura 100

Ventura High Tech Advertising Software Development 100

socalTECH

FEBRUARY 25, 2015

Los Angeles-based online advertising technology developer Rubicon Project > has just passed the $100M mark, reporting yesterday that its 2014 year end revenues were $125.3M. The company said it is expecting 40 percent year-over-year revenue growth in 2015. rubicon project revenues advertising marketplace' on revenues of $41.8M

Advertising 100

Advertising .Net Report Los Angeles 100

socalTECH

JUNE 22, 2015

Los Angeles-based Rubicon Project says that mobile advertising spend is now more than 20 percent of the activity on its ad platform, as the company has ramped up its mobile efforts. The company said mobile managed revenue is expected to surpass $200M in its fiscal 2015. READ MORE>>.

Mobile 100

Mobile Advertising Los Angeles Activity 100

socalTECH

FEBRUARY 26, 2016

Snapchat had reportedly been on track to hit a $100M run rate--a longtime milestone--in 2015, however, has not announced yet if it hit that goal. OpenX said in January it just passed $140M in revenues; Steelhouse said it had $130M in revenues in 2015 at the end of January , and Thrive Market disclosed it passed a $100M run rate this week.

Snapchat 100

Snapchat Southern California OpenX SoCal 100

socalTECH

MAY 18, 2017

Los Angeles-based advertising software developer SteelHouse announced on Thursday that it has named Ross Levinsohn, the former CEO of Yahoo!, The company passed up the $100M in revenues mark back in 2015, and has been rumored to be seriously considering an IPO. to its board of directors. READ MORE>>.

Yahoo 124

Yahoo Hulu Media News 124

Tech Zulu Event

JULY 10, 2015

Techstars Disney Accelerator class of 2015 was announced yesterday. Advertiser Optimization. Decisive is a Software as a Service (SaaS) platform that uses real time data to enable advertisers to optimize mobile ad creative and targeting based on user engagement. 2 3D-Printing Companies. Influencer Targeting.

Class 40

Class Artificial Inteligence AMA Platform 40

Tech Zulu Event

FEBRUARY 17, 2015

I received a press pass to DeveloperWeek 2015 last week in order to attend the “Advice to Live by from Women Developers” career panel moderated by the lead of Dice’s engineering team, Jennifer Petersen. Now you’d think we’d be a bit farther along today in 2015, right? Requirements are simple.

Web 40

Web Software Engineering Press Design 40

socalTECH

APRIL 14, 2016

billion raised in Q4, and even lower than Q1 of 2015, when $2.01 funding round, and $60M in Ventura-based advertising technology developer TradeDesk. Southern California startups raised $810.5M Southern California venture totals were down significantly from the $1.38 billion was raised in the region. Los Angeles had $399.1M

Southern California 100

Southern California Venture Capital Orange County Ventura 100

socalTECH

JUNE 8, 2015

On Assignment said it would pay $570M upfront for Creative Circle, and up to $30M in earnout based on operating performance during 2015. Creative Circle provides staffing services specifically for the digital, marketing, advertising, and other creative industries. READ MORE>>.

Calabasas 100

Calabasas Equity Advertising Acquisition 100

socalTECH

MAY 5, 2015

San Diego-based software developer Tealium , which develops software used to manage enterprise "tags", those snippets of codes used for tracking advertising, marketing, analytics, and other efforts, said today that it had 100% growth in the first quarter of 2015. The company did not disclose any actual revenue numbers.

Report 100

Report San Diego Advertising Software Development 100

SoCal Tech Calendar

JUNE 20, 2012

There's been a lot of excitement in the mobile advertising space lately as recent announcements from Facebook, Twitter, Google, and Apple, etc. Marketers understand this and it's now a big area for future advertising budget dollars and overall industry growth. in 2011 to more than $20B by 2015. See [link] (more)

Mobile 113

Mobile Marketing Advertising Google 113

socalTECH

JANUARY 19, 2016

Los Angeles-based online advertising technology provider OpenX said late Monday evening that the company has reached $140M in revenues, which it says is a record. The company also says it has been growing in terms of employees; the company said it had 110 net new hires in 2015, a 31 percent increase in its headcount.

OpenX 100

OpenX .Net Advertising Equity 100

socalTECH

OCTOBER 5, 2016

The two have been working together since August of 2015. The company said it will deliver its in-image and in-screen ad units to those publications. Financial details of the renewal were not announced. GumGum is backed by such investors as Morgan Stanley Expansion Capital, and says it has a reach of 600 million uniques. READ MORE>>.

Santa Monica 178

Santa Monica Journal Screening Media 178

Xconomy

MARCH 11, 2018

After learning that Proper Media , a San Diego specialist in programmatic digital advertising had acquired Spoutable, it took a couple weeks to catch up with Spoutable CEO Jon Belmonte and ask: What happened to Cursive Labs? As Belmonte explained in 2015, “In a venture studio, you’re building your own companies.

Media 55

Media San Diego Equity Advertising 55

socalTECH

JANUARY 8, 2020

Curtis is the former publisher of the Robb Report, which he sold back in 2015, and has a long history of operating media companies that have published such titles as Home Office Computing, Home Theater, Mobile Computing, Worth, and many others. That, of course, is what you're selling to your advertisers. Thanks, and good luck!

Media 150

Media Report Advertising Content 150

Startup Professionals Musings

JULY 10, 2015

It helps to understand how online advertising really works. For the advertiser, this is the cost-per-click (CPC) model. The goal is for your visitor to be redirected to the site or product being advertised. With this model, advertisers pay for the number of times an ad is shown regardless of whether it is clicked on.

Advertising 99

Advertising PPC CPC Sites 99

socalTECH

JULY 27, 2015

One of the side effects of the war over Flash, has been with advertisers--particularly in Hollywood--who rely on Flash to help display their advertising banners and video to users. Matt Cooper: What we're really trying to do, is reshape the advertising space. We've figured out how to take the banner into 2016 and beyond.

Hollywood 100

Hollywood HTML Software Review Advertising 100

Berkonomics

APRIL 8, 2021

From its start in 2015, the number of registered users has “suddenly” climbed from 45 million in 2017 to a reported 300 million by the end of 2020. Google became an overnight industry standard for search strictly by word of mouth, never spending a dime on advertising in its early years. Fourth: measurement.

Sites 156

Sites Product Social Network Press 156

socalTECH

MAY 12, 2017

On the flip side of that, we're working with advertisers, reaching young or predominately young, high engaged audiences with their products, through branded content and other strategies, to help those advertisers reach and engage this audience. It's pretty broad. How did you start the company? He was perfect to go into this.

Media 177

Media Content Platform Artificial Inteligence 177

socalTECH

MAY 6, 2015

on revenues of $99.56M for the first quarter of 2015, compared with a loss of $6.3M The funding came from Herculus Technology Growth Capital, and comes as the company reported sharper losses and a significant dropoff in revenues. ReachLocal said it lost $12.7M on revenues of $124.7M in Q1 of the prior year.

ReachLocal 100

ReachLocal Woodland Hills Report Marketing 100

InfoChachkie

JANUARY 4, 2016

In November of 2015, Citrix announced that it will spin out the “GoTo” Division, of which GoToMeeting remains the flagship product, as a standalone public company. According to Nielson, Expertcity was a top-five online advertiser for an 18-month period, based on our total marketing spend.

SaaS 100

SaaS Yahoo Advertising Customer 100

InfoChachkie

JUNE 22, 2015

The results were recently published in the 2015 Call Intelligence Index. Companies like Invoca and IfByPhone are uniquely positioned to help online advertisers monetize old-fashioned phone calls. 75% of all calls to businesses originate on a mobile phone. You can follow John on Twitter: @johngreathouse. Share and Enjoy.

Mobile 100

Mobile Technical Review Google Tool 100

Tech Zulu Event

JANUARY 26, 2016

In 2015 an additional 237 thousand joined the online community. As online viewership and behaviors grew in 2015 – the average U.S. In 2015, issues of online security and data privacy consumed headlines. One of the stars of 2015 was undoubtedly Slack. percent in 2016,and to be almost double 2015 levels by 2018.

Commerce 40

Commerce Mobile Technical Review Google 40

Xconomy

SEPTEMBER 26, 2016

Tealium, a San-Diego startup that provides online advertising tag management and marketing services for enterprise customers, has raised $35 million in a growth financing deal intended to expand its technology and market reach. Georgian Partners and Bain Capital Ventures, the investment firms that anchored Tealium’s $30.7

Customer 40

Customer Custom San Diego JavaScript 40

Startup Professionals Musings

SEPTEMBER 3, 2013

Broadcast sponsorships and advertising. then you may want to consider potential sponsorships or advertising opportunities with that business or venue. “Coopetition,” or strategic cooperation with a competitor is another angle. If your B2B contacts check-in regularly at certain types of locations (entertainment venues, stores, etc.)

Competition 84

Competition Entertainment Advertising Social Media 84

Tech Zulu Event

DECEMBER 6, 2013

Facebook, mobile advertising agencies, even Pinterest and Twitter (though they’re not directly related to automotive). Anyone who’s gone IPO realizes their core business is now in advertising and their scale and targeting tools are good enough that they can compete with and exceed TV. . ” THE CAR AS A PRIVATE SPACE.

Advertising 97

Advertising Startup Marketing Mobile 97

Startup Professionals Musings

AUGUST 2, 2012

Sponsorships and advertising. then you may want to consider potential sponsorships or advertising opportunities with that business or venue. Juniper Research forecasts that by 2014 the global opportunity for LBS will reach $13 billion, and Global Industry Analysts projects that by 2015 the global LBS market could be $21 billion.

Services 82

Services Competition Mobile Entertainment 82

Startup Professionals Musings

AUGUST 24, 2015

According to Urban Dictionary , hype is “a clever marketing strategy where a product is advertised as the thing everyone must have, to the point where people begin to feel they need to consume it.” Marty Zwilling First published on Entrepreneur.com on 8/14/2015. Where is your solution in the hype cycle?

Startup 97

Startup Marketing Entrepreneur Social Network 97

Startup Professionals Musings

SEPTEMBER 14, 2015

A few years ago, before the Internet was pervasive, before everyone carried a smartphone and before do-it-yourself software tools were available for free, it was difficult to reach a critical mass of new customers without spending a million dollars on a website, custom software and television advertising. The control is yours to keep.

Startup 108

Startup Search Engine Optimization Social Media Outsource Development 108

socalTECH

MARCH 10, 2017

What we did in 2014-2015 and most of 2016, was to really, really refine the business model, so that we could be a successful company, and not just have a successful product. They want to advertise on Facebook and Instagram, and they want to see what they can do with Waze, Snapchat, and Yelp.

Google 127

Google Paid Search Mobile Activity 127

Tech Zulu Event

APRIL 18, 2016

Fifty-six percent of retailers surveyed in a 2015 Shop.org/Forrester Research repor t say apps aren’t a key component of their mobile marketing strategy, even as 58 percent placed mobile at the top of their priority lists. RetailNext data shows that sales over the 2015 Thanksgiving weekend were down by 4.7 98 percent for mobile sites.

Mobile 40

Mobile Sites Customer Custom 40

Startup Professionals Musings

JANUARY 31, 2011

Sponsorships and advertising. then you may want to consider potential sponsorships or advertising opportunities with that business or venue. Juniper forecasts that by 2014 the global opportunity for LBS will reach $13 billion, and Global Industry Analysts projects that by 2015 the global LBS market could be $21 billion.

Services 91

Services Startup Competition Entertainment 91

Tech Zulu Event

JANUARY 22, 2016

billion in 2015 alone. Costs for advertising on Facebook are increasing, due to high demand, and their profits continue to soar. If your competitor is spending more on social network advertising, so should you. Social networking continues to be a superior force in marketing, especially Facebook. That was $15.5

Marketing 40

Marketing Social Media Social Network Technical Review 40

Tech Zulu Event

AUGUST 31, 2015

Your social media feed was probably filled this morning with information about the 13-minute speech Kanye West made during the 2015 VMA broadcast, but only the objective big data behind Watson can really break it down scientifically. Kanye 2015 VMA Speech. IBM Watson Personality Analysis of Kanye West 2015 MTV VMA speech.

Search Engine Optimization 40

Search Engine Optimization Social Media Technology Council Ideas 40

Tech Zulu Event

AUGUST 31, 2015

Your social media feed was probably filled this morning with information about the 13-minute speech Kanye West made during the 2015 VMA broadcast, but only the objective big data behind Watson can really break it down scientifically. Kanye 2015 VMA Speech. IBM Watson Analysis of Kanye West 2015 MTV VMA speech. Adventurousness.

Search Engine Optimization 40

Search Engine Optimization Social Media Technology Council Ideas 40

Startup Professionals Musings

DECEMBER 14, 2015

Thus you need deep pockets or generous investors before advertising or alternative revenue streams can kick in. Marty Zwilling First published on Entrepreneur.com on 12/02/2015. "Free solutions are the way to build critical mass quickly." Premium pricing with exclusivity is often a better business strategy.

Technical Review 60

Technical Review Startup Social Media Competition 60