socalTECH

JULY 10, 2019

We spoke with CEO and co-founder Spencer Price to learn more about the company. Spencer Price: Halla is the only software company to dynamically profile human tastes so we can help people make better choices. Spencer Price: That's a fair question. Spencer Price: It's a bit of a circuitous route. What is Halla?

Pricing 113

Pricing Startup North Hollywood Platform 113

Startup Professionals Musings

AUGUST 7, 2015

Of course, these should never be in a customer pitch, but investors expect an overall strategy with specific budgets, milestones and metrics. Partnerships, distribution channels and pricing models should be included. “If Immediate investment requirements and use of funds. Specific elements of your marketing and sales plans.

Product 103

Product Slides Custom Customer 103

Startup Professionals Musings

SEPTEMBER 28, 2015

As an entrepreneur, make sure you understand your direct and indirect costs, staffing requirements, margins and metrics to make sure these elements are in place. Validated pricing and a sufficient revenue stream. An understanding of return-on-investment potential is critical to all founders and investors.

Pricing 100

Pricing Technical Review Entrepreneur Startup 100

Startup Professionals Musings

OCTOBER 2, 2015

Smart entrepreneurs have metrics for assessing their progress against milestones and regularly communicate new insights to the team. No matter how great your solution, it takes real marketing effort, content and investment to get attention these days. Marty Zwilling First published on Entrepreneur.com on 9/23/2015.

Startup 105

Startup Entrepreneur Marketing Satisfaction 105

Startup Professionals Musings

NOVEMBER 14, 2015

As a serious entrepreneur, you have more invested than any outsider, so you should be looking for the same evidence and not believing your own hype. You should be counting only those people who fit your target customer demographic and paid full price for the product or service, without any prior connection to you or the business.

Acquisition 100

Acquisition Entrepreneur Custom Customer 100

socalTECH

MARCH 6, 2017

After I sold my last company, Shift, in May of 2015, I took some time off to look for the next thing to do. A lot of what we've been looking at are the metrics. Traffic Marketplace, Adconian, TheTradeDesk)--what is it that you look for in investing in a startup? What was appealing to you about the mobile app area?

Media 153

Media Mobile Startup Acquisition 153