Startup Professionals Musings

APRIL 1, 2017

Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics. You can fail by not being there at all (see the United Breaks Guitars story ), or making a big mistake (see The 12 Worst Social-Media Fails of 2016 ). You spend the months influencing the influencers.

Social Media 62

Social Media Media Metrics SEO 62

Both Sides of the Table

MARCH 25, 2016

Equally, hoping to unseat TripAdvisor without understand their SEO strengths and how much it would cost to knock them down would be naïve. But that’s harder to build in 2016 than it was in say 2005. That marketing can be PR or SEO or influencer distribution or other forms of “unpaid” marketing. Competition.

Startup 150

Startup Marketing Study SEO 150

Both Sides of the Table

JANUARY 3, 2016

And there is often competition over marketing activities, fund raising ownership and the like. And in thinking about where we wanted to place our 2016 internal resource investment dollars into we began to think about which services would have the highest impact on the three edges of this triangle and we recognized it was marketing.

Venture Capital 150

Venture Capital Platform Startup Resource 150