2016 Customer Patents Sales 
Startup Professionals Musings
FEBRUARY 13, 2016
Investors want to hear about customers with money who have a painful problem that you can solve now. Investors are looking for a concise description of your product or service without technical jargon or fuzzy marketing terms with value quantified in customer terms. What are your specific marketing and sales plans?
Startup Professionals Musings
AUGUST 8, 2016
By profit, I simply mean offering a product or service to customers for a price that exceeds the total costs associated with the solution, thus providing some basis for recovering sunk costs and generating a return for stakeholders. Solve a painful problem for customers who have money to spend.
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Startup Professionals Musings
OCTOBER 14, 2016
If you don’t yet have a hundred investors knocking on your door, it’s time to put more focus on viral marketing, closing customers, and exponential growth. Patents and other intellectual property are a necessary initial “barrier to entry,” but these are just the beginning. Marty Zwilling First published on Inc.com on 09/29/2016.
Startup Professionals Musings
APRIL 25, 2016
It costs very little to file a provisional patent to begin your protection. In fact, it is your job to show how the technology will be embodied in a solution that satisfies a painful customer need, what channels will be used for sales and what business model maximizes return. Revenue and profit projections are not credible.
Startup Professionals Musings
MARCH 18, 2016
First priority is real revenue, customers and contracts. If you have a proven business model with some sales, it’s credible to apply a multiplier of five to 10 times this number for the first element of valuation. Marty Zwilling First published on Entrepreneur.com on 03/09/2016. Registered intellectual property adds value.
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