Tech Zulu Event

JANUARY 22, 2016

How can your company best benefit from social networking ads in 2016? In addition, make use of as much automation as you can in 2016 to reduce manpower costs and put the money towards other more important matters. Here is the breakdown of these 3 factors to watch in 2016: 1. That was $15.5 billion in 2015 alone.

Marketing 40

Marketing Social Media Social Network Technical Review 40

Startup Professionals Musings

DECEMBER 23, 2016

Define and use market metrics to tune your plan. You need metrics to spot these changes, and regular new initiatives to test new and old alternatives. Marty Zwilling First published on Inc.com on 12/06/2016. Initiate new strategic partnerships and investigate acquisitions versus in-house changes.

Social Media 67

Social Media Metrics Startup Technical Review 67

Startup Professionals Musings

DECEMBER 30, 2016

If you don’t engage users with comprehensive and valid content the moment they enter your site, they are not likely to return. You need metrics to show dominant penetration of the relevant customer demographic, added value over existing media, and real customer testimonials of value. Business founders need deep pockets for this model.

Advertising 63

Advertising Content Social Media Satisfaction 63

Xconomy

SEPTEMBER 23, 2016

The use of biological metrics and neuroscience in marketing is starting to expand to political research and campaign strategy-making. Menlo Park, CA-based Aleya Labs timed the launch this month of its first consumer app, political news and commentary site Contempo, so it would debut in the final weeks before the presidential election.

Technical Review 40

Technical Review News Social Media Startup 40

Both Sides of the Table

MARCH 25, 2016

The metrics were good but we wondered how much better they would be when we expanded our product. But that’s harder to build in 2016 than it was in say 2005.

Startup 150

Startup Marketing Study SEO 150