Startup Professionals Musings

AUGUST 15, 2022

exabytes per month at the end of 2017, of which more than half was video. Virtual living: the rise and growing dominance of social media. Data enable: use metrics and measurements. Extend data metrics into non-traditional channels, such as email, internal social media, and customer collaboration platforms.

Startup 126

Startup Social Media Entertainment Metrics 126

Startup Professionals Musings

NOVEMBER 11, 2019

exabytes per month at the end of 2017, of which more than half was video. Virtual living: the rise and growing dominance of social media. Data enable: use metrics and measurements. Extend data metrics into non-traditional channels, such as email, internal social media, and customer collaboration platforms.

Technology 97

Technology Social Media Startup Entertainment 97

Startup Professionals Musings

FEBRUARY 24, 2017

Based on my own years of experience in this space, I would like to highlight a critical subset of his key ingredients for success, to save you from the frustrations and setbacks we both have felt: Implement real competitive differentiation. Use visibility and social media to pull clients in. Don’t forget seminars and events.

Social Media 56

Social Media Pricing Technical Review Demand 56

Startup Professionals Musings

AUGUST 4, 2017

The advent of social media and real-time interactive feedback via the Internet allows every customer to build and expect a relationship with your business, rather than just touchpoints. One metric now commonly used is called the Net Promoter® Score (NPS). So how do you measure customer loyalty and relationships? Detractors.

Customer 85

Customer Custom Product Marketing 85

Startup Professionals Musings

APRIL 7, 2017

Start with a new understanding of real customer solutions needs, their search process in finding you (referral, website , social media), and most desired payment model, like one-time payment versus subscription, or lease versus purchase. Include planned measurements and metrics. Don’t start from how you want to sell.

Search Engine Optimization 58

Search Engine Optimization Startup SEO Customer 58

Startup Professionals Musings

APRIL 14, 2017

He talks in detail about ten of the key challenges that Facebook faced in their growth, to move from a tiny social media upstart to one of the most successful companies in the world. Pick a single metric that is the focus for all growth. Revenue and competitive position followed. Less is more.

Competition 65

Competition Social Media Metrics Customer 65