Startup Professionals Musings

JANUARY 25, 2017

Is there an educated marketplace waiting? An educated marketplace is one where your target customers already understand the problem and the impact of your technology. Truly disruptive technologies are tough, since it always takes extra time and money to educate and motivate the customers to move away from current approaches.

Startup 58

Startup Education Ideas Customer 58

Startup Professionals Musings

MARCH 6, 2017

In the entrepreneur world, most of the energy I see is focused on the current opportunity bubbles, now including anything mobile, the new sharing economy (Uber, Airbnb), or yet another social media app (Snapchat, WhatsApp). Marty Zwilling First published on Inc.com on 02/17/2017. Now is the time to float your own.

Ideas 55

Ideas Snapchat Social Media Entrepreneur 55

Startup Professionals Musings

JUNE 5, 2017

Solutions that imply a paradigm shift always take longer to sell, and more money for marketing and education than expected. Social media and other channels provide the vehicles, but everyone has to be open for the process to work. Marty Zwilling First published on Inc.com on 05/22/2017.

Technical Review 60

Technical Review Startup Mentor Study 60

Startup Professionals Musings

NOVEMBER 27, 2017

Yet only a few of these get funded, and even fewer become dominant players in their chosen space. Hoffman should know, as an icon in the Silicon Valley, having educated and trained hundreds of startup founders as the CEO of “ Founders Space ,” designated by Inc.com as one of the top ten incubators and accelerators in the world.

Netflix 54

Netflix Social Media Competition Customer 54

Startup Professionals Musings

MAY 27, 2017

Your business model determines cash-flow, staffing, and funding required. The more precise you can be in your definition of the target demographics (location, age, income, education), the more successful you will be. Marty Zwilling First published on Inc.com on 05/11/2017. Define no more than 3 to 5 goals and priorities.

Entrepreneur 63

Entrepreneur Competition Customer Custom 63

Startup Professionals Musings

APRIL 5, 2017

Today’s hyper connected people through social media, and linked economies through global finance cause even tiny country woes to ripple quickly through businesses around the world. Going green is not an automatic qualification for funding and growth, but a focus or sharing of your profits can easily be a competitive advantage.

Social Media 74

Social Media Demand Customer Custom 74