Xconomy

JANUARY 2, 2018

Much attention was focused this past year on the impact of social media on the 2016 presidential election, as reports emerged about the use of these platforms by entities linked with Russia to spread false, misleading, or inflammatory political messages. Read more » Reprints | Share:

Social Media 58

Social Media News Web Report 58

Startup Professionals Musings

APRIL 5, 2017

Technological innovations disrupt stable markets. Today’s hyper connected people through social media, and linked economies through global finance cause even tiny country woes to ripple quickly through businesses around the world. Interact on social media to sense trend impacts on your business early.

Social Media 74

Social Media Demand Customer Custom 74

Startup Professionals Musings

JANUARY 25, 2017

The more potentially disruptive your technology, the more important it is that this message be quick, simple, and quantified. Is there an educated marketplace waiting? An educated marketplace is one where your target customers already understand the problem and the impact of your technology.

Startup 58

Startup Education Ideas Customer 58

Startup Professionals Musings

NOVEMBER 27, 2017

In my role as an angel investor in startups, almost every pitch I see highlights some real innovation in technology, business model, or market opportunity. Innovation is necessary to get you into the game, but even a disruptive technology won’t assure you business success. Marty Zwilling First published on Inc.com on 11/14/2017.

Netflix 54

Netflix Social Media Competition Customer 54

Startup Professionals Musings

MARCH 6, 2017

In the entrepreneur world, most of the energy I see is focused on the current opportunity bubbles, now including anything mobile, the new sharing economy (Uber, Airbnb), or yet another social media app (Snapchat, WhatsApp). The current rate of technology change, as well as customer cultural change, is unprecedented.

Ideas 55

Ideas Snapchat Social Media Entrepreneur 55

Startup Professionals Musings

JUNE 5, 2017

Solutions that imply a paradigm shift always take longer to sell, and more money for marketing and education than expected. Social media and other channels provide the vehicles, but everyone has to be open for the process to work. Marty Zwilling First published on Inc.com on 05/22/2017.

Technical Review 60

Technical Review Startup Mentor Study 60

Startup Professionals Musings

MAY 27, 2017

For example, it’s all too common for a technology entrepreneur to highlight a new battery technology as the ultimate power for smartphones, medical heart pacemakers, and home lighting. The more precise you can be in your definition of the target demographics (location, age, income, education), the more successful you will be.

Entrepreneur 63

Entrepreneur Competition Customer Custom 63