article thumbnail

5 Steps On The Success Path For Every Small Business

Startup Professionals Musings

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Schedule and run the necessary sessions to update strategic product offerings, processes, and marketing programs. Marty Zwilling Published by Xerox Small Business Solutions on 04/06/2017.

article thumbnail

7 Strategies For A Low Entry-Cost Sustainable Startup

Startup Professionals Musings

All marketing costs money, including viral marketing, search engine optimization, click-through, and social media support. A big influx of customer orders may feel like success, but can kill your business quickly if you don’t have the cash to manufacture product, deliver on a timely basis, and cover receivables.