socalTECH

FEBRUARY 3, 2010

San Diego-based Covario , a developer of search engine marketing and search engine optimization software, said today that it has launched a new product focused on creating mobile web sites. According to the firm, its new product--Mobile COntent Optimizer--helps advertisers create mobile-friendly web sites.

Web 154

Web Sites Search Engine Optimization Mobile 154

Startup Professionals Musings

JULY 19, 2021

Deliver edgy product demonstrations. New products being used in innovative and unusual ways spark buzz and attract followers. Don’t forget the basics of search engine optimization, social media engagement, video marketing, and courting influential bloggers. Refrain from ranting and raving or bashing the enemy.

Search Engine Optimization 158

Search Engine Optimization Artificial Inteligence Organization Social Media 158

Startup Professionals Musings

FEBRUARY 19, 2023

Before you finalize the product is the best time to talk about it and see if you can get some buzz started. Demonstrate a minimum viable product (MVP). Optimize your web history and presence. Of course, even startups can get into serious trouble by talking about products and direction with no intent or ability to deliver.

Marketing 105

Marketing Startup Search Engine Optimization Ideas 105

Startup Professionals Musings

MAY 14, 2023

Hire a professional marketing and public relations agency once you have a good revenue stream but you don’t need them to start a free blog, establish Facebook and Twitter accounts with initial content and complete the basics of search engine optimization. Social media is not rocket science. The timing of cash flow is everything.

Search Engine Optimization 103

Search Engine Optimization Outsource Development Social Media Equity 103

Startup Professionals Musings

JUNE 4, 2021

Their computers then merge your ads with search results when users search words imply an interest in your products. If you sell widgets, and a user is searching for widgets, your ad will appear on the first page. This is NOT the same as or better than Search Engine Optimization (SEO).

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Startup Professionals Musings

MAY 23, 2020

Before you finalize the product is the best time to talk about it and see if you can get some buzz started. Demonstrate a minimum viable product (MVP). Optimize your web history and presence. Of course, even startups can get into serious trouble by talking about products and direction with no intent or ability to deliver.

Search Engine Optimization 174

Search Engine Optimization Ideas Startup Customer 174

socalTECH

JUNE 24, 2010

As part of that service launch, the firm will donate 10 cents to the Greater New Orleans Foundation's new Oil Spill Fund every time a user provides feedback on any business, person, event, product or topic on the site until July 23rd, up to a maximum donation of $50,000. The new firm is headed by Michael Harris. READ MORE>>.

Idealab 154

Idealab Search Engine Optimization Pasadena Sites 154

Startup Professionals Musings

DECEMBER 3, 2021

Yet most startups I know experience the same shock of disappointment when they first open up their website to offer their “million dollar idea” product, and nobody comes. Don’t forget basic Search Engine Optimization (SEO) so search engines improve your ranking. Put yourself on the site.

Web 117

Web Search Engine Optimization eBook Advertising 117

socalTECH

JULY 17, 2009

San Diego-based Covario , a developer of search engine marketing automation tools, said earlier this week that it has rolled out a new product which the firm will further automate keyword marketing for customers.

Search Engine Optimization 100

Search Engine Optimization SEO San Diego Web 100

SoCal CTO

NOVEMBER 10, 2009

He has a really interesting background as a product manager and now an entrepreneur. Like many product managers, my background is fairly eclectic. That's where I learned I enjoyed interacting with customers and working with development teams to build and launch products. Tell me a bit about your background. How did it help you?

Product 150

Product Entrepreneur Social Media Google 150

Startup Professionals Musings

MARCH 9, 2020

It’s easy to get so pre-occupied with handling the business rollout that you forget to maintain and increase your social media interactions, search engine optimization efforts, and highlighting positive customer reviews on your website. Introduce new products and enhancements every month.

Search Engine Optimization 131

Search Engine Optimization Startup Social Media Metrics 131

socalTECH

JANUARY 14, 2009

The firm said that it has added Darshan Kantak, Chief Product Architect for Yahoo's Marketing Products Division; Larry Goodman, President of White Mountain Media; Jonah Schnel of the Ezralow Company; and Chris Muller, Director of Business Development of Synthasite, to its advisory group.

Search Engine Optimization 124

Search Engine Optimization Marketing Idealab Yahoo 124

Startup Professionals Musings

AUGUST 19, 2020

Hire a professional marketing and public relations agency once you have a good revenue stream but you don’t need them to start a free blog, establish Facebook and Twitter accounts with initial content and complete the basics of search engine optimization. Social media is not rocket science. The timing of cash flow is everything.

Search Engine Optimization 124

Search Engine Optimization Outsource Development Social Media Equity 124

Tech Zulu Event

OCTOBER 6, 2016

The idea behind the strategies quite simple; optimize one’s e-commerce website for search engines such that when a web surfer is using a search engine to buy a product that you offer, your website shows up. Increase Your On-Site SEO. Clean and clear code. Incorporating a Site Map. Offer Discounts.

Commerce 58

Commerce Search Engine Optimization Sites Marketing 58

socalTECH

MARCH 5, 2009

San Diego-based Covario , a developer of marketing analytics and search engine optimization software, said Thursday that the firm has hired on a new VP of Business Development. The firm also said it has promoted VP Products and Marketing Craig Macdonald to SVP, President, and Chief Marketing Officer.

Search Engine Optimization 100

Search Engine Optimization Organic Search Advertising San Diego 100

Startup Professionals Musings

FEBRUARY 20, 2019

Yet most startups I know experience the same shock of disappointment when they first open up their website to offer their “million dollar idea” product, and nobody comes. Don’t forget basic Search Engine Optimization (SEO) so search engines improve your ranking. Put yourself on the site.

Search Engine Optimization 88

Search Engine Optimization eBook Advertising SEO 88

Startup Professionals Musings

APRIL 29, 2019

Thus I recommend that every business publish a website and start a blog even before they have a product to sell, enabling the following benefits: Get Google to work for you in highlighting your site. It’s never too early to start marketing to define your brand. You need people who really want to work for you.

Blogging 85

Blogging Search Engine Optimization Writing SEO 85

socalTECH

OCTOBER 14, 2011

Well, Los Angeles based Near Networks (www.nearnetworks.com) is looking to both reach customers online, and avoid the tacky, lousy production of typical small business ads, with a new service. Sam Rogoway: Near Networks is a national production studio that creates online videos for local businesses across the country.

Networking 150

Networking Search Engine Optimization Product Startup 150

Startup Professionals Musings

SEPTEMBER 29, 2018

Hire a professional marketing and public relations agency once you have a good revenue stream but you don’t need them to start a free blog, establish Facebook and Twitter accounts with initial content and complete the basics of search engine optimization. Social media is not rocket science. The timing of cash flow is everything.

Startup 89

Startup Search Engine Optimization Outsource Development Social Media 89

Startup Professionals Musings

JUNE 9, 2013

I strongly recommend a dramatic departure from this model, called “planned iteration” or Lean Startup methodology, where you assume you won’t get it right the first time, so you launch with a minimum viable product (MVP). With a minimum viable product, your startup remains much more agile. Show some traction before funding.

Startup 105

Startup Search Engine Optimization Social Network Customer 105

Startup Professionals Musings

SEPTEMBER 14, 2016

Hire a professional marketing and public relations agency once you have a good revenue stream but you don’t need them to start a free blog, establish Facebook and Twitter accounts with initial content and complete the basics of search engine optimization. Social media is not rocket science. The timing of cash flow is everything.

Startup 108

Startup Search Engine Optimization Outsource Development Social Media 108

Startup Professionals Musings

NOVEMBER 17, 2014

I strongly recommend a dramatic departure from this model, called “planned iteration” or Lean Startup methodology, where you assume you won’t get it right the first time, so you launch with a minimum viable product (MVP). With a minimum viable product, your startup remains much more agile. Show some traction before funding.

Startup 101

Startup Search Engine Optimization Social Network Customer 101

Startup Professionals Musings

JULY 24, 2015

Blogging is one of the best ways to do this and build a brand, even before you have a product or service. Blogging will improve your site search engine ranking. New and relevant content on a regular basis is a major driver in search engine optimization, as well as the inbound and outbound links that blog comments generate.

Blogging 110

Blogging Startup Search Engine Optimization Social Media 110

Startup Professionals Musings

FEBRUARY 18, 2015

Deliver edgy product demonstrations. New products being used in innovative and unusual ways spark buzz and attract followers. Don’t forget the basics of search engine optimization, social media engagement, video marketing, and courting influential bloggers. Refrain from ranting and raving or bashing the enemy.

Ideas 105

Ideas Search Engine Optimization Startup Artificial Inteligence 105

Startup Professionals Musings

DECEMBER 14, 2013

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Schedule and run the necessary sessions to update strategic product offerings, processes, and marketing programs. But the reality is that sellers are no longer in charge of the customer buying process.

Startup 105

Startup Search Engine Optimization Summary Customer 105

Startup Professionals Musings

APRIL 7, 2017

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Schedule and run the necessary sessions to update strategic product offerings, processes, and marketing programs. But the reality is that sellers are no longer in charge of the customer buying process.

Search Engine Optimization 58

Search Engine Optimization Startup SEO Customer 58

Startup Professionals Musings

AUGUST 21, 2014

Before you finalize the product is the best time to talk about it and see if you can get some buzz started. Demonstrate a minimum viable product (MVP). Optimize your web history and presence. Of course, even startups can get into serious trouble by talking about products and direction with no intent or ability to deliver.

Startup 101

Startup Search Engine Optimization Ideas Customer 101

Startup Professionals Musings

AUGUST 20, 2013

Yet most startups I know experience the same shock of disappointment when they first open up their website to offer their “million dollar idea” product, and nobody comes. Don’t forget basic Search Engine Optimization (SEO) so search engines improve your ranking. Put yourself on the site.

Search Engine Optimization 105

Search Engine Optimization Startup Advertising SEO 105

Startup Professionals Musings

OCTOBER 5, 2014

Hire a professional marketing and public relations agency once you have a good revenue stream but you don’t need them to start a free blog, establish Facebook and Twitter accounts with initial content and complete the basics of search engine optimization. Social media is not rocket science. The timing of cashflow is everything.

Entrepreneur 105

Entrepreneur Search Engine Optimization Outsource Development Social Media 105

Startup Professionals Musings

OCTOBER 15, 2012

I believe stealth makes sense for large companies who can be sued for “pre-announcing” a new product to stall the market or kill a competitor. It also makes legal sense to never disclose the details of your patent application, before the product is ready to ship. Deliver minimum product and iterate.

Entrepreneur 101

Entrepreneur Search Engine Optimization Startup News 101

Startup Professionals Musings

FEBRUARY 18, 2017

Yet most startups I know experience the same shock of disappointment when they first open up their website to offer their “million dollar idea” product, and nobody comes. Don’t forget basic Search Engine Optimization (SEO) so search engines improve your ranking. Put yourself on the site.

Search Engine Optimization 54

Search Engine Optimization eBook Advertising SEO 54

Startup Professionals Musings

JUNE 18, 2012

I come from a high-tech software background, and only a few years ago, it would cost at least a million dollars ($1M) for a team of professionals to produce any commercial software product. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. Manufacturing cost and lead times.

Startup 102

Startup Search Engine Optimization SEM Social Network 102

Startup Professionals Musings

NOVEMBER 3, 2012

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Schedule and run the necessary sessions to update strategic product offerings, processes, and marketing programs. But the reality is that sellers are no longer in charge of the customer buying process.

Tips 93

Tips Search Engine Optimization Summary Startup 93

Startup Professionals Musings

JULY 29, 2016

It’s easy to get so pre-occupied with handling the business rollout that you forget to maintain and increase your social media interactions, search engine optimization efforts, and highlighting positive customer reviews on your website. Introduce new products and enhancements every month.

Search Engine Optimization 57

Search Engine Optimization Startup Social Media Metrics 57

Startup Professionals Musings

MAY 12, 2012

Your strategy today should be to define and excellently prepare the absolute minimum product that will excite a selected small segment of your intended customers, and roll it out to them – as a Beta, early promotion, or even a give-away. New product companies in the offline world start one store at a time, or in one geographic area.

Entrepreneur 92

Entrepreneur Search Engine Optimization Startup Social Network 92

Startup Professionals Musings

APRIL 13, 2016

Before you finalize the product is the best time to talk about it and see if you can get some buzz started. Demonstrate a minimum viable product (MVP). Optimize your web history and presence. Of course, even startups can get into serious trouble by talking about products and direction with no intent or ability to deliver.

Startup 60

Startup Search Engine Optimization Ideas Customer 60

Startup Professionals Musings

MARCH 2, 2016

Deliver edgy product demonstrations. New products being used in innovative and unusual ways spark buzz and attract followers. Don’t forget the basics of search engine optimization, social media engagement, video marketing, and courting influential bloggers. Refrain from ranting and raving or bashing the enemy.

Entrepreneur 55

Entrepreneur Search Engine Optimization Artificial Inteligence Organization 55