Remove 2018 Remove Advertising Remove Blogging Remove Social Media
article thumbnail

MediaLab acquires messaging app Kik, expanding its app portfolio

TechCrunch LA

In a post on Kik’s blog on Friday the MediaLab said that it has “finalized an agreement” to acquire Kik Messenger. “ Kik is one of those amazing places that brings us back to those early aspirations,” the blog post read. The company filed registration documents in California in June 2018.

article thumbnail

Effective Marketing Today Begins With A Conversation

Startup Professionals Musings

Customer conversations are easy today, through responding to customers on social media, web live chats, and interactive applications on mobile devices. Yet, throughout the decades, common advertising copy has been a description of product features and benefits, with a nod to what it will do to enrich the customer’s life.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Even the Best Startup Solutions Need Modern Marketing

Startup Professionals Musings

I’m talking about using the new digital channels of blogging, social media, and influencers more creatively to “pull” people to your solution, and make them advocates. She points out changes and new approaches, based on her thirty-year career in technology advertising. This is the new art and science of marketing.

article thumbnail

8 Tips For Quantifying Traction In Your New Venture

Startup Professionals Musings

Most great crowdfunding campaigns, for example, are the result of momentum built through social media. Early examples of traction for any solution, especially free ones, would include website traffic, number of blog comments, likes, downloads, and active user rates. Define metrics on customer feedback and user counts.

Tips 79
article thumbnail

Could Facebook’s Crypto Break Financial System? Congress Airs Fears

Xconomy

But when the financial oversight council published its 2018 annual report, it concluded that volatility in the cryptocurrency. Read more » Reprints | Share: UNDERWRITERS AND PARTNERS.

Pricing 89