Startup Professionals Musings

OCTOBER 24, 2018

I’m talking about using the new digital channels of blogging, social media, and influencers more creatively to “pull” people to your solution, and make them advocates. Marty Zwilling First published on Inc.com on 10/10/2018. This is the new art and science of marketing.

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Startup Professionals Musings

JULY 16, 2018

Nearly 80 percent of customers say they are more loyal to purpose-driven brands than traditional brands and nearly three-quarters are more willing to defend them, or even pay a premium, according to the 2018 Cone/Porter Novelli Purpose Study. Become a thought leader early through social media.

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Xconomy

MARCH 4, 2019

In part, it’s a reflection of the long tail of consequences that began in early 2018 when the broader public learned that Facebook had shared data from millions of user profiles with now-shuttered political marketing firm Cambridge Analytica. Privacy issues continued to boil to the surface in February.

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Startup Professionals Musings

FEBRUARY 16, 2018

Of course, you may not have the time or desire to read through every document in your space, but it’s not so hard to find and follow some key influencer blogs on social media. Marty Zwilling First published on Inc.com on 02/01/2018. Regularly follow reviews and influencers in your industry.

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TechCrunch LA

NOVEMBER 4, 2019

First it was street-style photography, then came the launch of her popular fashion blog WeWoreWhat. Next she took to Instagram, a new social media platform that quickly became the most effective tool in a blogger’s toolkit. The firm even launched an accelerator for YouTube personalities in late 2018.

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TechEmpower

JUNE 6, 2018

— Ben Adams (@ben_a_adams) May 24, 2018. This is a longer-than-average TFB round announcement blog entry, but there is a lot to share, so bear with me. See [link] pic.twitter.com/Od1nuq0UQV — TechEmpower Framework Benchmarks (@TFBenchmarks) May 17, 2018. Social media presence. More on that later.

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Xconomy

OCTOBER 26, 2018

s data privacy regulator fined Facebook $645,000 for violations that allowed political marketing firm Cambridge Analytica and other outside companies to extract 87 million Facebook profiles worldwide without adequate user knowledge or consent. The purpose of the U.K.’s

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Startup Professionals Musings

OCTOBER 29, 2018

Customer conversations are easy today, through responding to customers on social media, web live chats, and interactive applications on mobile devices. If, for example, you’re writing a blog post aimed at professional investors, you don’t need to stop and explain what an entrepreneur is to them.

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Startup Professionals Musings

OCTOBER 17, 2018

Most great crowdfunding campaigns, for example, are the result of momentum built through social media. Early examples of traction for any solution, especially free ones, would include website traffic, number of blog comments, likes, downloads, and active user rates. Define metrics on customer feedback and user counts.

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Startup Professionals Musings

JANUARY 15, 2018

Online, it pays to join entrepreneur and investor groups on social media, and build relationships with people meeting your criteria. Also start a discussion on the wealth of business blogs frequented by entrepreneurs, where you can make your interests known. Marty Zwilling First published on Inc.com on 01/02/2018.

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