2018 Blogging Entrepreneur Social Media 
Startup Professionals Musings
APRIL 3, 2019
Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Social Marketology ,” outlined the best set of steps I have seen so far for this current world: Focus on desired outcomes first. Incorporate brand personality and voice.
Startup Professionals Musings
OCTOBER 24, 2018
As a long-time advisor to aspiring entrepreneurs, and a technology fan myself, I still meet dozens of techies with great solutions who assume they don’t need marketing to change the world. Every entrepreneur needs to realize that marketing is now key to success on every new venture, no matter how compelling the technology.
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Startup Professionals Musings
OCTOBER 26, 2018
Bold entrepreneurs now can credibly talk about entirely new markets, such as the Internet of Things (IoT), genetic modifications, and privatized space travel. Use social media and the media to build demand for change. Marty Zwilling First published on CayenneConsulting on 10/10/2018.
Startup Professionals Musings
OCTOBER 17, 2018
Most great crowdfunding campaigns, for example, are the result of momentum built through social media. Early examples of traction for any solution, especially free ones, would include website traffic, number of blog comments, likes, downloads, and active user rates. Define metrics on customer feedback and user counts.
Startup Professionals Musings
OCTOBER 29, 2018
Customer conversations are easy today, through responding to customers on social media, web live chats, and interactive applications on mobile devices. If, for example, you’re writing a blog post aimed at professional investors, you don’t need to stop and explain what an entrepreneur is to them.
Startup Professionals Musings
JANUARY 15, 2018
In my experience, the initial idea for a new product usually comes from a single entrepreneur, but the implementation plan for a new business requires a team, or at least a co-founder. Thus I always recommend a common series of steps that I have seen working for other entrepreneurs: Write a partner description for that ideal co-founder.
Startup Professionals Musings
FEBRUARY 16, 2018
I was happy to see a real focus on preparing for tomorrow highlighted in a new book, “ Start a Successful Business ,” by Colleen DeBaise, who has made a career of studying and writing about entrepreneur challenges. I often hear entrepreneurs who seem to rely wholly on their own passion, and the view of a few friends.
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