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MediaLab acquires messaging app Kik, expanding its app portfolio

TechCrunch LA

” MediaLab is a holding company that owns several other mobile properties , including anonymous social network Whisper and mixtape app DatPiff. Buying the Kik messaging platform adds another social media weapon to the arsenal for MediaLab and its chief executive, Michael Heyward.

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Popbase helps YouTube stars build closer relationships with their fans

TechCrunch LA

New platforms led by YouTube have emerged to change the dynamic of broadcast media — once dominated by the rigid programming of TV — while the internet has enabled new media stars to engage with their audiences in new, high-touch ways. The easiest example to grasp is arguably the Kardashian family.

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How Today’s Full Customer Buying Journey Is Critical

Startup Professionals Musings

For example, you may think that buying a commodity like bottled water is still all about price, yet buyers today check their smartphones first for positive brand reviews, environmentally friendly bottles, positive buzz from social media, and the nearest outlet for purchasing. Marty Zwilling First published on Inc.com on 08/24/2018.

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Meet the 25 Startups Competing at SXSW Startup Night 2018

Tech.Co

And while that cliché has been said about everything in the Lone Star state for years, it rings particularly true for the hottest startups showcasing their big innovations at SXSW Startup Night 2018 presented by the Kauffman Foundation and TechCo. Advertisers upload their 30 second ads and each time a user watches the ad, they receive $.50.

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6 Top Trends For The Digital World In 2016

Tech Zulu Event

As social media becomes a platform for online extremists, valid questions regarding freedom of speech, monitoring and censorship have arisen. The data that can be targeted by advertisers is propelling this mobile advertising. percent in 2016,and to be almost double 2015 levels by 2018.